Brits officially eat more chocolate than anyone else in Europe

Alice Sholl
Contributor
We even beat Switzerland to the title [Photo: Pexels]

There’s no kidding ourselves any more; British people eat more chocolate than anyone else in Europe.

Whether it’s a Kit Kat, Creme Egg or Bounty (only joking about that last one) that finally makes you cave into a snacking marathon, a new report by Mintel found that in 2017, the average Brit ate 8.4kg of chocolate.

We even beat Switzerland, widely regarded at the true home of chocolate, where the average person consumed 8.3kg.

And in Germany, they put away 8.2kg during that amount of time.

A spokesman for Mintel also noted the significance of new alcohol-flavoured and vegan Easter eggs hitting shelves, which we certainly haven’t missed either.

Are you a dark or milk chocolate kind of person? [Photo: Pexels]

Apparently this is largely because there are more chocolatey products out there; Mintel’s Global New Products Database claimed there has been a 23% rise in Easter chocolate treats on shelves in the past year globally.

And besides Brazil,  which launched more Easter chocolate products than anywhere else, this rise was led by the UK as it came in at second.

These countries were closely followed by South Africa and Germany.

Marcia Mogelonsky, director of insight at Mintel Food and Drink, told MailOnline: “Easter represents one of those ‘permissible indulgence’ moments where consumers enjoy giving and receiving chocolate treats.

People that successfully give chocolate up for lent deserve awards [Photo: Pexels]

“The holiday also marks a time for increased innovation in confectionery as consumers seek new and novel products.

“In the UK, for example, Easter eggs flavoured with beer or stout, which were the rage in past years, have given way to new alternatives such as gin-and-tonic flavoured eggs.

“In Germany, the introduction of vegan Easter bunnies and eggs reflects the growing popularity of a plant-based diet in that country.”

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