Bag charms are this season's must-have accessory - Shop our favourites

bag charms trend
The coolest bag charms to shop now Edward Berthelot - Getty Images

Fashion has always given us the opportunity to express ourselves and this season's must-have accessory is no different. Meet: bag charms - the coolest way to instantly elevate any look.

Miu Miu led the way with its AW24 collection, when playful bag charms adorned the bright and bold bags of the runway. Over a year later and the accessory continues to dominate, with luxury designer labels and high street heroes releasing iterations of their own.

bag charms trend
Getty Images

If our Instagram feed is anything to go by, the resurgence of the bag charm has the seal of approval from fashion editors and creators too. Providing us with plenty of inspiration on Instagram, and top tips of how to overhaul our handbags with a curated charm collection. With so many charm styles available right now there truly is something for everyone, whether you embrace maximalism à la Miu Miu with playful charms on colourful handbags, or opt for a more minimalist look with a chic gold design on a classic black bag.

Not sure which to choose? Coach's signature cherry charm is always a winner (although it does sell out time and time again). Anya Hindmarch's iconic Love Hearts charm has gone straight to the top of our wish list. For a more affordable choice, you can't go wrong with M&S' take on the cherry charm trend for just £12.

bag charms trend
Edward Berthelot - Getty Images

Shop Red's edit of the coolest bag charms


Cherry Bag Charm

£12.50 at


Match Book Charm

£195.00 at anyahindmarch.com


Small Pretzel Bag Charm

£95.00 at


Signature Cherry Bag Charm

£69.00 at


Love Hearts Charm

£175.00 at libertylondon.com


14ct Gold-Plated Be Happy Bag Charm

£195.00 at libertylondon.com


Anagram Metal and Leather Bag Charm

£375.00 at libertylondon.com


Strawberry crystal-embellished bag charm

£70.00 at harveynichols.com


Green Bou Keyring

£85.00 at ganni.com





You Might Also Like