ASAP Rocky joined in new Fenty campaign by son

ASAP Rocky is joined by son RZA in Rihanna's latest fashion campaign credit:Bang Showbiz
ASAP Rocky is joined by son RZA in Rihanna's latest fashion campaign credit:Bang Showbiz

A$AP Rocky and his eldest son are the faces of Rihanna's latest fashion campaign.

The 'D.M.B.' rapper is joined in the latest advertisements for Classics by Savage x Fenty by his and his partner's two-year-old boy RZA, though the couple's other son, 11-month-old Riot doesn't feature.

In pictures promoting the intimates line, RZA looks at the camera as he sits on his dad's shoulders, with them both wearing black undershirts and matching underwear.

In another photo, the 36-year-old musician flexes his muscles for the camera as he stands solo, wearing just a pair of white briefs from the collection.

This isn't the first time Rocky has been joined in a campaign by his and Rihanna's offspring.

Last month, a black-and-white Father's Day series for Bottega Veneta saw the rapper joined by his boys in matching onesies bearing the slogan 'Best Dad'.

He wrote on Instagram about the campaign at the time: "TO ALL THE FATHERS WHO DARE TO DREAM AND ALL THE FATHERS WHO DARE TO LOVE' - Carrie Mae Weems.

"IT WAS A PLEASURE TO WORK ALONGSIDE MY CHILDREN + FAMILY X MATTHIEU BLAZY X BOTTEGA VENETA X CARRIE MAE WEEMS TO BRING U THIS HEARTFELT FATHERS DAY PIECE.

"THIS SPECIAL MOMENT CAPTURES THE VULNERABILITY ,LOVE AND INTERACTION BETWEEN MY SONS AND I , IM PROUD 2 BE THE MAN THEY CALL DADDA [heart emoji] HAPPY FATHERS DAY TO ALL PROUD DADS OUT THERE A$AP #BOTTEGAVENETA.(sic)"

Rihanna previously admitted she deliberately dresses her sons like their dad.

She told 'Entertainment Tonight' earlier this year: "When I dress them, I always try to dress them like Rocky.

"Because I always envision dressing a girl, right? We all do as women, like, 'Oh, I'm going to dress her in these cute little things,' but then you get sons and you're like, 'What do I do?' and I was like, 'You know what, I have the biggest hack - their dad.'"