Breakfast in a mug? Yorkshire Tea launches toast and jam flavour combo

Marie Claire Dorking
·4-min read
Yorkshire Tea have created a new Toast & Jam brew. (Yorkshire Tea)
Yorkshire Tea have created a new Toast & Jam brew. (Yorkshire Tea)

Toast, jam and a steaming hot cup of tea, is one of the most quintessentially English breakfast combos.

Which may well be why Yorkshire tea has tried to capture all the deliciousness of this morning treat in its new Toast & Jam Brew.

Yep, the tea bods at the popular brand have squished the taste of jam on toast into an extra strong version of their classic cup of Rosie.

The unusual flavour mash-up will launch exclusively in Asda from Thursday 24 September, and will cost £2.29 per pack of 40 tea bags.

You’ll also be able to pick it up in other supermarkets later in the year.

Read more: Your cup of tea doesn't need a spoonful of sugar

Read more: Why your daily cuppa could make your brain sharper

While flavoured teas are typically brewed with just water, Yorkshire Tea reckon the Toast & Jam flavour combo is best served with a splash of milk.

Commenting on the decision to mess with the classic cuppa, Kate Halloran, tea innovation manager at Yorkshire Tea and the brains behind the new flavour, said: “Toast & Jam is a lip-smacking smattering of toasty, jammy loveliness.

Watch: 9 surprising health benefits of tea

“Perfect for mornings, it is a strong breakfast blend with all of the loveliness of jam on toast without the crumbs. We wanted to create a tea that will send people into their day with a spring in their step and a smile in their soul.

“This new brew has been a long time in the making and I absolutely can’t wait for everyone to try it. We hope you love it as much as we do.”

The new brew is completely gluten free, has been sourced and blended from natural ingredients and is Rainforest Alliance certified.

Yorkshire Tea answered some tongue-in-cheek FAQs about the new flavour combo on Twitter:

Read more: How to make the perfect cuppa - as Boris Johnson's tea-making skills are questioned

The tea brand has been teasing the launch for a while now, sharing pictures of someone dipping their breakfast into their cuppa on social media.

But news of the flavour mix-up has received a mixed response with some sharing their skepticism about the unusual flavour combo.

But others were looking forward to trying the mash-up.

Read more: Drinking three cups of tea a week linked to a longer and healthier life

This isn’t the first time the brand has stepped outside the typical tea box either.

Back in 2018, they launched Biscuit Brew, which gives the moorish taste of dipping the sweet treat in your cup.

The Toast & Jam brew will join it, as well as the decaf Bedtime Brew to make up the speciality range.

Subscribe Now
Subscribe Now
The new Toast & Jam brew joins the biscuit and bedtime teas. (Yorkshire Tea)
The new Toast & Jam brew joins the biscuit and bedtime teas. (Yorkshire Tea)

We take our tea pretty seriously over here, but we’re open to giving it a go. You?

Watch: Yorkshireman skinny dips while drinking Yorkshire Tea

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting

Latest stories

  • This Etsy shop sells the most beautiful Jesmonite homeware

    Spotlight on Etsy UK shop, KLNDRA, which sell contemporary home accessories, including coasters, trinket trays and ornaments, crafted from Jesmonite.

  • Our Place’s cult hit Always Pan and Perfect Pot now available in limited-edition colourway

    Our Place's cult hit Always Pan and the Perfect Pot have just launched in a new limited-edition colourway: a gorgeous dusty blue hue named Blanch.

  • I Don’t Have Any Hobbies – Is There Something Wrong With Me?

    Ever wondered what you’d say to a therapist, given the chance? We asked Dr Sheri Jacobson, a retired psychotherapist with over 17 years’ clinical experience and the founder of HarleyTherapy.com, for advice on the things we worry about in private. Have a question for a therapist? Submit yours for Sheri. Question: No matter how hard I try, I can’t get into any hobbies. It makes me worried that I’m lazy or boring. When everyone was getting into baking and crochet and rollerblading in the pandemic,

  • TikTokers Are Raising Awareness Of Emetophobia, The Debilitating Fear Of Sick

    “There’s a name for that!” This is a frequent comment under TikTok videos in which the creator is discussing their all-consuming fear of sickness. Google searches for emetophobia tripled between October 2020 and October 2021 in the UK, and the #emetophobia hashtag on TikTok has 92.1 million views at the time of writing. Is the phobia on the rise or is it just (finally) being more widely discussed? And is social media really the best place to go to talk about it? Research into emetophobia is gene

  • Is Netflix's My Name getting a season 2?

    Will there be a season 2 of Netflix's My Name? Here's everything we know from release date to trailer and storyline.

  • Strictly Come Dancing fans can't get over Adam Peaty's Samba

    Adam Peaty from Strictly Come Dancing's hips / trousers / Samba dance had the best reaction from fans on Twitter this weekend.

  • Listen to today’s episode of Simon Calder’s travel podcast: Ireland scraps red list, Perth flights delayed and more

    Get the latest in this daily audio briefing in 10 minutes or less

  • These Are The UK’s Top Companies For Work-Life Balance

    Since the pandemic hit, achieving a decent work-life balance has never felt more vital. This can mean different things to different people – some of us want to work flexibly; others want to transition to part-time working. The key is finding a way of working that incorporates self-care and keeps burnout at bay. It’s definitely interesting, then, to check out new research revealing the UK’s best companies for work-life balance. Employer-rating website Glassdoor compiled the list by analysing more

  • Perfect for a shelfie! The Etsy shop selling statement concrete plant pots & incense holders

    Spotlight on Etsy UK shop, Yeux Studios, which sell beautiful, sculptural concrete plant pots and incense holders.

  • These Are Officially The Most Popular Baby Names In England & Wales

    The most popular baby names of 2020 in England and Wales have been revealed by the ONS (Office for National Statistics). For the fifth consecutive year, Olivia and Oliver remained the most popular names given to girls’ and boys’ respectively. There is some change in this year’s list, though. Ivy and Rosie replaced Grace and Freya in the top 10 girls’ names, while Archie replaced Charlie in the top 10 boys’ names. This marks the first time since 2005 that Charlie hasn’t made the boys’ top 10. Int

  • Ryan Gosling set to play Ken in Barbie movie with Margot Robbie

    It's been reported that Ryan Gosling is in negotiations to play Ken alongside Margot Robbie in Greta Gerwig's movie adaption of Barbie.

  • The 'trick' Princess Beatrice and Edo are using to raise baby Sienna

    Princess Beatrice's husband, Edoardo Mapelli Mozzi, has revealed the parenting hack they're using to raise their daughter, Sienna.

  • Kourtney and Travis' couples Halloween costume is so on brand

    Everything you need to know about Kourtney Kardashian and Travis Barker's dating history as their friendship turns to a romantic relationship.

  • 7 Celebrities Who Recycle Their Red Carpet Looks

    For years now, fashion has been moving towards circular and sustainable practices. But while we as consumers place more of an importance on greener consumption, it's also easy to get caught up in the desire for the new, new, new. So when celebrities and influencers are spotted re-wearing old favourites, it has an impact. Normalising that a piece of clothing shouldn't be a one-and-done matter, recycled red carpet looks are actually a trend we hope to see more of in the events to come. Some have e

  • The Indigenous Women of Mujeres Amazónicas Put Their Bodies on the Line to Protect the Land

    In Ecuador, Mujeres Amazónicas has become a name synonymous with resistance. For nearly a decade, the group of about 100 women has fought to protect Indigenous land from extractive oil companies and against gender violence. In their fight for land and bodily freedom, they’ve faced threats from industries and governments alike. “We’ve sent a clear message that we won’t allow entry into our Indigenous territories and let them destroy the land and manipulate us. These are the consequences, ” Patric

  • Molly-Mae on why she and boyfriend Tommy hardly see each other

    Former Love Islander Molly-Mae Hague has opened up to her fans about why she and boyfriend Tommy Fury hardly see each other, despite living together.

  • We Hate To See Insecure Go, But We Love To Watch It Leave

    When Issa Rae’s viral web series The Mis-Adventures of Awkward Black Girl came to an end in 2013, fans of the YouTube project were devastated, wondering where we would get our next fix of the actor, writer, and creator. Rae’s internet debut, initially released in 2011, made a splash during a time when it seemed like everyone was creating web series, but the show stood out for its hilarious yet relatable depiction of life through the shenanigans of an awkward Black girl named J. Thankfully, we wo

  • What’s A Good Blonde Highlight For Autumn?

    I’ve never highlighted my hair, but I’ve considered it more times than I care to admit to any hairdresser who has ever brushed through mine, asking, “Is that red your natural colour?” It is, and I’ve grown to love it. But there are some times when I think about brightening it with a teeny-tiny strawberry blonde highlight for a change that, really, only I would notice. The internal dilemma always ends with the same line of reasoning: If it ain’t broke, don’t fix it. Still, the back and forth has

  • My Friend Found A Sugar Daddy. I Think He’s A Scammer

    Welcome to Taking Stock, a space where we can take a deep breath and try to figure out what the COVID-19 economy really means for our finances. Every month, personal finance expert Paco de Leon will answer your most difficult, emotionally charged questions about money. This year has forced many of us to reprioritise our finances, and there’s no clear road map for getting through the pandemic yet — but Taking Stock is here to help us figure it out together. This month, we’re discussing how to get

  • The French Dispatch review: Utterly exquisite and deceptively complex

    5/5 Wes Anderson’s latest, a love letter to France and The New Yorker, indulges in the romantic fantasy of a time when journalists were handsomely paid, creatively free, and beloved by their employers