What was up with the creepy bug beauty at the Gareth Pugh London Fashion Week show?

Lauren Sharkey
<i>Gareth Pugh’s AW17 show transformed models into insects [Photo: PA]</i>
Gareth Pugh’s AW17 show transformed models into insects [Photo: PA]

Gareth Pugh’s shows are always a dark affair. For AW17, the somewhat macabre designer was inspired by controversial Nazi film, The Night Porter.

An all-black collection was sent out with leather trenches and fur-necked coats dominating. Flared PVC trousers continually appeared along with nicely tailored trousers and braces.

<i>The plastic bug eyes fitted Pugh’s message of staying woke [Photo: PA]</i>
The plastic bug eyes fitted Pugh’s message of staying woke [Photo: PA]

But it was the make-up that caused the most commotion. Conjured up by beauty maestro Val Garland, models including Erin O’Connor debuted shiny black bug eyes to fit with the theme of “staying awake to stay woke.”

런웨이에서나 볼 수 있을 법 아스 다 뷰룩! 가레스 (@garethpughstudio)의 블랙 고글 아이는 이렇게 완성되었답니다????????#LFW #cosmofashionweek #garethpugh @maccosmetics @maccosmeticsuk

A post shared by COSMOPOLITAN KOREA (@cosmopolitankorea) on Feb 18, 2017 at 5:31pm PST

Models were fitted with plastic shapes to give an insect feel to the creep look. Super long lashes fluttered across shiny faces, adding an extra animalistic feel to the political collection.

<i>Men also donned the same creepy look [Photo: Instagram/rebeccabmakeup]</i>
Men also donned the same creepy look [Photo: Instagram/rebeccabmakeup]

Matte blue lips were painted on a number of models while hair was set in wet-looking finger waves.

Dark green and black eyeshadow also appeared, further dramatising the scary eye look. It was a horror-like experience but what an impact.

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