This ‘wonderfully unspoilt’ UK seaside town is a hidden hem
From commuter towns and seaside suburbs to arty hotspots, the UK is brimming with brilliant coastal towns.
Offering an idyllic everyday backdrop, bustling community spirit and swimming (and other outdoor activities) opportunities on your doorstep, it’s easy to see the appeal of these seaside spots.
With millions visiting every year – and numerous even relocating for these desirable reasons – it’s unusual to come across a seaside town that’s unknown.
However, one in East Devon has just been named as one of the UK’s best off-the-radar escapes – and with Google searches for ‘hidden gems’ surging by 57% in the past month, it seems the quiet seaside town ticks a lot of boxes.
Budleigh Salterton is the destination in question – a tranquil and historic seaside town sandwiched between Sidmouth and Exmouth, but just a short drive away from each.
Dubbed as one of ‘UK’s best-kept secrets’, one TripAdvisor reviewer described it as 'wonderfully unspoilt' – and it’s not hard to see why with its breathtaking Jurassic coastline views and two-mile pebble beach.
“People often miss out on a visit to Budleigh Salterton because it is nestled between more popular destinations like Exmouth and Sidmouth which draw big crowds on a nice day,” said Alex Gwillim, a Devon expert from Sweetcombe Cottage Holidays.
“Budleigh Salterton is a real hidden gem, boasting a beautiful pebble beach that stretches over two miles, the iconic red sandstone cliffs of the UNESCO World Heritage Jurassic coast, and a small town filled with unique local businesses to explore.”
The population of Budleigh Salterton might be small, at just 7,600 in total, but the area certainly feels mighty with oodles of community spirit and coastal charm, as well as plenty to get up to, including paddleboarding, kayaking and nature trails.
Also, those partial to swimming and water sports can be rest-assured the beach water is "excellent" in the Gov.UK Bathing Water Classifications 2024.
The town was also recently named as one of the Top 10 Beaches in the South West, according to The Times and Sunday Times.
For more beach inspiration, these were the UK's best 50 beaches for 2024 and don't forget to read our guide to the UK's best sandy beaches below...
Holkham Beach, Norfolk
The salt marsh, sand dunes, pine woodland, sandy beach and grazing marsh that make up Holkham is a National Nature Reserve – best known for its stunning panoramic views and varied wildlife.
Where to stay: The perfectly polished Victoria Inn has 20 rooms with a posh contemporary-cottage feel. Stroll through the walled rose gardens, feast on the restaurant's fresh shellfish and walk the few minutes to the golden sands of the beach.
Holkham
The salt marsh, sand dunes, pine woodland, sandy beach and grazing marsh that make up Holkham is a National Nature Reserve – best known for its stunning panoramic views and varied wildlife.
For more info visit holkham.co.uk
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Porthcurno, Cornwall
With soft white sand and turquoise sea, this west Cornwall beach is practically paradise. What's more, it's set beneath the world-famous Minack Theatre – perched high on the cliffs above.
Where to stay: Situated on the westerly point of Cornwall, Land's End Hotel sits upon Granite Cliffs overlooking the Longships Lighthouse and Atlantic Ocean. A restaurant serving local specialities is available on site, as well as a bar. The centre of Sennen is just a mile from the hotel.
Studland, Dorset
A four mile stretch of sandy beach and heathland off the Isle of Purbeck: Here you can take part in some adrenaline-fuelled watersports, walk through woodland or simply gaze across the sea towards the Isle of Wight.
For more info visit nationaltrust.org.uk
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Saunton Sands, North Devon
These three miles of stunning golden sand, between the villages of Braunton and Croyde, are host to some of the UK's best surf.
For more info visit sauntonbeach.info
MORE: This beach has been named the best one in the UK
Saunton Sands, North Devon
These three miles of stunning golden sand, between the villages of Braunton and Croyde, are host to some of the UK's best surf. Popular with families too, this is a fantastic swimming spot backed by the Braunton Burrows, a UNESCO Biosphere Reserve.
Where to stay: On a cliff top overlooking Braunton Burrows, The Saunton Sands Hotel features a spa, two swimming pools and a well-known restaurant. With views of Saunton Beach, its elegant rooms have a modern feel, the restaurant offers formal dining and a seasonal menu, and the casual Beachside Grill has wonderful views.
Formby, Lancashire
For miles of stunning coastal scenery, rare wildlife and bracing coastal walking, Formby's your beach. Its dramatic sand suns, surrounded by sweeping coastal pinewoods, make for an excellent back drop to your picnic.
For more info visit nationaltrust.org.uk
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Studland Beach, Dorset
Studland is a four-mile stretch of sandy beach and heathland off the Isle of Purbeck. Here you can take part in some adrenaline-fuelled watersports, walk through woodland or simply gaze across the sea towards the Isle of Wight.
Where to stay: Knoll House is a hotel in Studland that boasts a seasonal outdoor swimming pool and tennis court. From the sea views to the hot tub, this small hotel makes a quaint base for a staycation of exploring.
Blackpool Sands, South Devon
Not to be confused with the other Blackpool, this South Devon beach has a turquoise blue sea and is set in a sheltered bay, surrounded by evergreens. Here you can hire a kayak or paddleboard and swimming in stunning clean water.
Where to stay: With a magnificent location, looking out over the harbour and the River Dart, right in the heart of Dartmouth, the 17th-century building of The Royal Castle Hotel offers bright, airy rooms, and a stylish restaurant.
Blackpool Sands, South Devon
Not to be confused with the other Blackpool, this South Devon beach has a turquoise blue sea and is set in a sheltered bay, surrounded by evergreens. Here you can hire a kayak or paddleboard and swimming in stunning clean water.
For more info visit blackpoolsands.co.uk
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Crantock Beach, Cornwall
Great for sandcastles and surfing alike, this expanse of golden sand, backed by dunes, sits at the Mouth of the Gannel estuary and is presided over by the National Trust. For far reaching views, follow the South West Coast Path.
Where to stay: Boasting a spa bath, Sunnyside Cottage, set in Crantock, features three bedrooms, a fully-equipped kitchen and a garden with a barbecue.
Botany Bay, Kent
Budding geographers will appreciate the chalk stacks and white cliffs of Botany Bay – a beach famed for its fossil hunting and rock pools. Smugglers were once rife here, however now you're more likely to see people relaxing on the sand.
For more info visit visitthanet.co.uk
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Summerleaze, Cornwall
One of Bude’s best-loved beaches, Summerleaze offers a thoroughly British seaside scene for a sandy beach holiday. At low tide a paddling pool emerges, as does an expanse of golden sand for walks along the coast.
Where to stay: The Beach balances style and charm with slick contemporary rooms and a traditional Victorian terrace overlooking Summerleaze beach. The restaurant showcases the best of Cornish produce, while the beach bar comes to life with live music on Sunday afternoons.
Bamburgh, Northumberland
Perched proudly on a grassy hill above the sands of Bamburgh is one of the country's most iconic castles. To the other side are the world famous Farne Islands – so you won't be short of things to see on this Northumberland beach.
For more info visit bamburgh.org.uk
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Botany Bay, Kent
Budding geologers will appreciate the chalk stacks and white cliffs of Botany Bay – a beach famed for its fossil hunting and rock pools. Smugglers were once rife here, however now you're more likely to see people relaxing on this sandy UK beach.
Where to stay: Boasting picturesque views of the English Channel and the North Sea, the charming Botany Bay Hotel enjoys an elevated position on the cliff tops in Kingsgate, near Broadstairs.
Watergate Bay, Newquay
One of Cornwall's best-known beaches, Watergate Bay is a popular surf spot but is also home to many different sporting events including the annual Polo on the Beach.
For more info visit www.watergatebay.info
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Bamburgh Beach, Northumberland
Perched proudly on a grassy hill above the sands of Bamburgh is one of the country's most iconic castles. To the other side are the world famous Farne Islands – so you won't be short of things to see on this sandy beach in Northumberland.
Where to stay: In the charming village of Bamburgh, The Sunningdale is just five minutes walk from a magnificent castle and scenic coastline. It offers a restaurant that uses local produce and bright rooms, many of which enjoy splendid views of Bamburgh Castle, the village or local farmland.
Compton Bay, Isle of Wight
Compton Bay on the southwest of the island is popular with families, surfers and dog walkers, as everyone is welcome on the beach between Hanover Point and Brook Chine. Rising behind the coast, there are walking opportunities across acres of open downland, with stunning views out to sea from this sandy UK beach.
Where to stay: The super chic, North House has a restaurant, seasonal outdoor swimming pool, a bar and garden in Cowes. The concierge are incredibly helpful and the decor is totally dreamy, a sight for sea-stung eyes.
Watergate Bay, Newquay
One of Cornwall's best-known beaches, Watergate Bay is a popular surf spot but is also home to many different sporting events including the English National Surfing Competition.
Where to stay: Set just 200 yards from the beach, Beachcombers Apartments provide modern self-catered accommodation just four miles from lively Newquay. A 10 mile drive through scenic countryside brings guests to Padstow’s pretty harbour.
Porthcurno, Cornwall
With soft white sand and turquoise sea, this west Cornwall beach is practically paradise. What's more, it's set beneath the world famous Minack Theatre – perched high on the cliffs above.
For more info visit visitcornwall.com
MORE: 15 great British islands we forgot were so beautiful
West Wittering, West Sussex
The whole of this sandy beach is accessible to dogs from the end of September to the beginning of May. At other times, all zones are open except between groynes 14A and 18, the area in front of the beach huts. It's a great place to take the dogs to stretch their legs – and yours. A family-friendly spot with gorgeous sand, this is one to sink your toes in.
Where to stay: Set in West Wittering, Willow House B&B has a terrace and garden views and offers guests a charming welcome and down-to-earth accommodation just a few miles from the sea.
Watergate Bay, Newquay
One of Cornwall's best-known beaches, Watergate Bay is a popular surf spot but is also home to many different sporting events including the annual Polo on the Beach.
Where to stay: Set just 200 yards from the beach, Beachcombers Apartments provide modern self-catered accommodation just four miles from lively Newquay. A 10 mile drive through scenic countryside brings guests to Padstow’s pretty harbour.
West Wittering, West Sussex
The whole of this sandy beach is accessible to dogs between the end of September and beginning of May. At other times, all zones are open except between groynes 14A and 18, the area in front of the beach huts. It's a great place to take the dogs to stretch their legs – and yours. A family-friendly spot with gorgeous sand, this is one to sink your toes in.
Where to stay: Set in West Wittering, Willow House B&B has a terrace and garden views and offers guests a charming welcome and down-to-earth accommodation just a few miles from the sea.
Barafundle Bay, Pembrokeshire
A spectacular beach in Wales, Barafundle Bay caught everyone's attention when it was named one of the best beaches in the world. You can reach it by walking a scenic half-mile route from Stackpole Quay and once you land on the sandy beach, you'll find turquoise water. The crescent of sheltered cove is ideal for swimming, while the Pembrokeshire Coast Path offers plenty for walkers.
Where to stay: At sunset, the Ferry House Inn and its shore-side location are bathed in a golden glow that will set the tone for your stay here. There's a cosy bar and seasonal restaurant on site.
Rhossili Bay, Gower Peninsula
Remote Rhossili Bay has a long list of accolades and has been named the ‘best beach in Europe’ and ‘top ten beaches in the world’. One visit here and it’s easy to see why it's an award-winning sandy beach. The steep, winding walk down to the coast from Rhossili village is stunning, with panoramic views over three miles of golden sand, and on clear days, to the coastline of North Devon.
Where to stay: Featuring sea views, Creek Cottage sleeps four and provides the perfect base for your next sandy beach break. Enjoy a fully-equipped kitchen, dining room and cosy living room, where you can spread out and relax after a day building sandcastles.
Whitby Sands, North Yorkshire
Just a few minutes’ walk from the town of Whitby itself, Whitby Sands is perfect for sandy beach fans, with bright beach huts and sandcastle-building opportunities in sprawling supply. Fish and chips on the beach is a must here too - the battered cod at Magpie Cafe is so good that you'll often fins queues all along the street.
Where to stay: Just 10-minutes walk from Whitby Sands itself, Bagdale Hall & Annexe is an atmospheric Georgian townhouse with easy access to the North York Moors National Park.
Scarista Beach, Isle of Harris
One of the most impressive beaches in the Hebrides, even on a cloudy day Scarista Beach will take your breath away. This sandy beach is simply spectacular when the sun appears, with its flour-soft sand and turquoise water. While it's a remote one, you'll find some top foodie trips nearby.
Where to stay: With its own sun terrace and garden, Harris White Cottage in the Isle of Harris region occupies a beachfront location second-to-none.
Luskentyre Beach, Isle of Harris
Visit Luskentyre out of season and you might be lucky enough to have this bright-white sandy beach all to yourself. A short drive north of Scarista, it's one of Harris’s biggest beaches, attracting seaside lovers to relax on the sand and soak up the Caribbean-like views.
Where to stay: Kirklea Island Suites is situated in Tarbert and offers self-contained units each featuring a patio, seating area, kitchen and coffee machine. Don't fancy cooking? There's an on-site restaurant that serves all three meals, too.
Barafundle Bay, Pembrokeshire
Yet another spectacular beach in Wales, Barafundle Bay caught everyone's attention when it was named one of the best beaches in the world. You can reach it by walking a scenic half-mile route from Stackpole Quay and once you land on the sandy beach, you'll find turquoise water. The crescent of sheltered cove is ideal for swimming, while the Pembrokeshire Coast Path offers plenty for walkers.
Where to stay: At sunset, the Ferry House Inn and its shore-side location are bathed in a golden glow that will set the tone for your stay here. As well as a cosy bar and seasonal restaurant, there is also a bowling alley on site.
Durdle Door, Dorset
Around 10,000 years ago, water broke through a stack of rocks on the Jurassic Coast and started to create one of the most incredible formations in the UK. Today, Durdle Door is an iconic archway with a sandy beach that you'll find on many postcards of Britain.
Where to stay: Lulworth Lodge, just a five-minute walk from Lulworth Cove, is a coastal lodge around an eight-minute drive from Durdle Door. There are 12 stylish rooms, including two that welcome dogs. The restaurant serves up fresh local fish and the outside deck is perfect for soaking up the summer sun with some fizz.
Whitby Sands, North Yorkshire
Just a few minutes’ walk from the town of Whitby itself, Whitby Sands is perfect for sandy beach fans, with bright beach huts and sandcastle-building opportunities in sprawling supply. Fish and chips on the beach is a must here too - the battered cod at Magpie Cafe is so good that you'll often fins queues all along the street.
Where to stay: Just 10-minutes walk from Whitby Sands itself, Bagdale Hall & Annexe is an atmospheric Georgian townhouse with easy access to the North York Moors National Park.
Formby Beach, Merseyside
One of the National Trust’s fastest-changing shorelines, family-friendly Formby beach has a network of dunes which move at an alarming four metres a year. Look out to the sea for amazing views across the Irish Sea and spot some wildlife in the woodlands that back the beach, too. You might be lucky enough to see some red squirrels.
Where to stay: A 20-minute drive away from the golden sands of Formby Beach, this grade 2 listed apartment on Southport Promenade is also just 750 yards from Southport Beach. The chic three-bedroom apartment provides the perfect sanctuary to rest your salty feet.
Portstewart Strand, County Londonderry
In between the mouth of the River Bann and Portstewart are rolling dunes and pristine sands. And designated drivers rejoice: the two-mile stretch is one of the last places in Ireland where cars are still allowed to drive straight onto the beach. It may not be everyone’s cup of tea, but it’s incredibly popular with families who want to picnic on the shores.
Where to stay: Situated on the stunning coast of North Antrim in the seaside town of Portstewart, Me & Mrs Jones Hotel offers a boutique restaurant & bar serving highly renowned dishes and drinks for all tastes.
Scarista Beach, Isle of Harris
One of the most impressive beaches in the Hebrides, even on a cloudy day Scarista Beach will take your breath away. This sandy beach is simply spectacular when the sun appears, with its flour-soft sand and turquoise water. While it's a remote one, you'll find some top foodie trips nearby.
Where to stay: With its own sun terrace and garden, Harris White Cottage in the Isle of Harris region occupies a beachfront location second-to-none.
Rhossili Bay, Gower Peninsula
Remote Rhossili Bay has a long list of accolades and has been named the ‘best beach in Europe’ and ‘top ten beaches in the world’. One visit here and it’s easy to see why it's an award-winning sandy beach. The steep, winding walk down to the coast from Rhossili village is stunning, with panoramic views over three miles of golden sand, and on clear days, to the coastline of North Devon.
Where to stay: Featuring sea views, Creek Cottage sleeps four and provides the perfect base for your next sandy beach break. Enjoy a fully-equipped kitchen, dining room and cosy living room, where you can spread out and relax after a day building sandcastles.
Durdle Door, Dorset
Around 10,000 years ago, water broke through a stack of rocks on the Jurassic Coast and started to create one of the most incredible formations in the UK. Today, Durdle Door is an iconic archway with a sandy beach that you'll find on many postcards of Britain.
Where to stay: East Burton Farmhouse is a delightful 17th century thatched cottage located down a quiet country lane just a mile away from the traditional Dorset village of Wool. The property - which sleeps six - boasts a spacious family room with wood burning stove and french doors leading outside to the garden; there's even an air hockey table for guests to enjoy.
Formby Beach, Merseyside
One of the National Trust’s fastest-changing shorelines, family-friendly Formby beach has a network of dunes which move at an alarming four metres a year. Look out to the sea for amazing views across the Irish Sea and spot some wildlife in the woodlands that back the beach, too. You might be lucky enough to see some red squirrels.
Where to stay: A 20-minute drive away from the golden sands of Formby Beach, this grade 2 listed apartment on Southport Promenade is also just 750 yards from Southport Beach. The chic three-bedroom apartment provides the perfect sanctuary to rest your salty feet.
Luskentyre Beach, Isle of Harris
Visit Luskentyre out of season and you might be lucky enough to have this bright-white sandy beach all to yourself. A short drive north of Scarista, it's one of Harris’s biggest beaches, attracting seaside lovers to relax on the sand and soak up the Caribbean-like views.
Where to stay: Kirklea Island Suites is situated in Tarbert and offers self-contained units each featuring a patio, seating area, kitchen and coffee machine. Don't fancy cooking? There's an on-site restaurant that serves lunch and dinner, too.
Compton Bay, Isle of Wight
Compton Bay on the southwest of the island is popular with families, surfers and dog walkers, as everyone is welcome on the beach between Hanover Point and Brook Chine. Rising behind the coast, there are walking opportunities across acres of open downland, with stunning views out to sea from this sandy UK beach.
Where to stay: Villa Rothsay Hotel in Cowes is a boutique hotel housed in a Victorian villa. It offers views of the Solent, a comfortable drawing room and an honesty bar with Isle of Wight gin and tonic.
Portstewart Strand, County Londonderry
In between the mouth of the River Bann and Portstewart are rolling dunes and pristine sands. And designated drivers rejoice: the two-mile stretch is one of the last places in Ireland where cars are still allowed to drive straight onto the beach. It may not be everyone’s cup of tea, but it’s incredibly popular with families who want to picnic on the shores.
Where to stay: Situated on the stunning coast of North Antrim in the seaside town of Portstewart, Me & Mrs Jones Hotel offers a boutique restaurant & bar serving highly renowned dishes & drinks for all tastes.
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