Waitrose launches ‘whodunnit’ Christmas advert with Succession, Sex Education and Fleabag stars

Waitrose brings a dash of mystery to the festive season with their "whodunnit" Christmas commercial, featuring stars from some major TV shows. The first instalment of the two-parter campaign is entitled “Sweet Suspicion, A Waitrose Mystery” with a cast including Matthew Macfadyen of Succession, comedian Joe Wilkinson from Afterlife, Rakhee Thakrar of Sex Education, Sian Clifford from Fleabag, Dustin Demri-Burns of Slow Horses and Eryl Maynard of Agatha Christie’s Miss Marple.

A 90-second clip sets the scene of a foodie family’s Christmas being disrupted when they find their No. 1 Waitrose Red Velvet Bauble Dessert missing. Anticipation is set to build over the coming weeks with a 60-second film due to reveal the culprit.

Waitrose customer director Nathan Ansell shared his excitement, saying: "For the first time, we’re keeping Waitrose customers guessing with a ‘whodunnit’ festive crime drama featuring a stellar cast for this year’s Christmas ad."

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The Waitrose Christmas ad for 2024 is a festive cliffhanger
The Waitrose Christmas ad for 2024 is a festive cliffhanger -Credit:Waitrose

"Was it Uncle Phil? Was it Fig the cat? You’ll have to wait and see."

Matthew Macfadyen, taking on the role of the detective, remarked: "I wonder if my extensive repertoire of past detective roles led to me to this very moment – starring in this wonderful Waitrose whodunnit."

"Working with such a great cast on such a fun project for Christmas was such a joy. I think together, we have created a story that will have the public speculating over who the pud thief really is."

Fleabag star Sian Clifford, who takes on the role of May, gleefully shared: "Christmas is often a time that brings together a cast of all kinds of different characters – usually good food is the one thing we can all agree on."

Succession's Matthew Macfadyen stars in the ad
Succession's Matthew Macfadyen stars in the ad -Credit:Waitrose

She couldn't resist adding a cheeky comment about her gig, "It was a really tough gig having to eat the delicious Waitrose food for four days but someone’s gotta do it and I was happy to give it a go – nothing says Christmas like indulging."