We tried Taco Bell's new chicken nuggets, and chains like Chick-fil-A and Popeyes should be worried
Taco Bell released its long-awaited crispy chicken nuggets nationwide on Thursday.
The nuggets feature all-white chicken breast meat marinated in a jalapeño buttermilk.
We thought Taco Bell's nuggets were crispy, juicy, and delicious. We also loved the new dipping sauces.
From birria-style tacos to a crunchy twist on chicken empanadas, Taco Bell is always finding new ways to mix things up.
Now, the chain is putting its own spin on an essential fast-food menu item — the almighty chicken nugget. And we think it's safe to say that McDonald's, Popeyes, and Chick-fil-A should be worried.
Here's what we thought of Taco Bell's chicken nuggets and the chain's three new dipping sauces, which were added to menus nationwide on Thursday.
Chicken is indisputably having a moment in fast food right now, and Taco Bell has appeared to take notice.
Just take a look at the success of Raising Cane's. The chain, known for its focus on chicken tenders and a limited menu featuring sides like coleslaw and Texas toast, has become one of the fastest-growing fast-food brands in the US. Bloomberg reported that the chain brought in over $2.3 billion in revenue during the first half of 2024, reflecting a 30% increase from the previous year.
When we first got to try Taco Bell's new chicken nuggets at the chain's headquarters in Irvine, California, we learned that the beloved fast-food brand had set out to create an "elevated" chicken nugget to compete in the crowded market.
"This is truly a very premium nugget," Mira Leon, a member of the product development team, told us during a tasting at the secret test kitchen. "It's not a chicken nugget patty you might get at some fast-food restaurants. This is very much more elevated."
"This is real chicken," added chef Brett Pluskalowski, who works on Taco Bell's food innovation team. "When you go to McDonald's, that's not what you see."
Taco Bell developed three sauces to pair with its chicken nuggets.
The jalapeño honey mustard combines honey and hot mustard for a sweet and tangy dipping sauce, while Bell Sauce features red chilies mixed with tomatoes, garlic, and onions.
The newest sauce, the Fire Ranch sauce, is a collaboration with Hidden Valley — the first-ever ranch partnership for Taco Bell. It mixes the chain's signature Fire hot sauce with Hidden Valley Ranch.
The nuggets were presented in a purple box with Taco Bell branding.
The new chicken nuggets feature all-white chicken breast meat marinated in spiced jalapeño buttermilk and coated with a special crispy breading made from breadcrumbs and tortilla chips.
The nuggets are $3.99 for a five-piece order and one dipping sauce or $6.99 for a 10-piece order with two dipping sauces, though prices may vary depending on location.
Taco Bell's crispy chicken nuggets immediately won us over.
Anneta: Chicken nuggets were my favorite thing to eat as a kid (groundbreaking, I know), and I've tried dozens of iterations from different chains and restaurants — many of them soggy, bland, or just forgettable.
Taco Bell's chicken nuggets are none of the above. The meat tasted juicy and fresh and was clearly premium. The breading was true to the "crispy" name, providing a super satisfying crunch that gave way to the tender meat underneath. There was actually texture, which is more than I can say for some other very popular chains' nuggets.
I tried these nuggets during a tasting that featured six different menu items, and I still couldn't resist finishing the entire box. They were really that good.
Erin: These chicken nuggets, which come coated in a blend of breadcrumbs and crunchy tortilla chips, really impressed me with their texture and well-balanced flavor. When I first held one in my hand, I worried it would be hard to bite into — it had some weight to it. However, when I bit in, I found juicy, flavorful meat inside.
They were salty, with a subtle corn taste from the tortilla-chip breading, and reminded me more of a boneless wing than a chicken nugget. I also liked how the outer breading wasn't completely uniform. You could clearly see the tiny pieces of tortilla chips that made up the breading.
The sauces paired with the crispy chicken nuggets were also unique, creative, and super delicious.
Anneta: I was a fan of both the Bell Sauce and the jalapeño honey mustard, which had very different flavor profiles. The Bell Sauce carried a smokiness that reminded me of barbecue sauce, while the jalapeño honey mustard was deliciously creamy with a zingy kick.
Erin: I was a fan of all three sauces, but the jalapeño honey mustard and Fire Ranch stole the show for me. The jalapeño honey mustard was the perfect balance between a classic, tangy honey mustard and a slight kick of heat from the jalapeño flavor. I also quickly noted that this sauce actually tasted like I was biting into a real jalapeño pepper, unlike some sauces that say they're flavored with jalapeño but just taste generically spicy.
The Fire Ranch was a good balance between creamy and a slight kick from the Fire sauce, but it didn't have as much heat as the other two sauces. The Bell Sauce was also good and reminded me of a chipotle aioli. It was more smoky than spicy.
We think Taco Bell's chicken nuggets are the best of any fast-food chain.
It's been years since the fast-food chains were embroiled in the chicken sandwich wars. But what they should really be worried about now is Taco Bell coming for their nugget crown.
The crispy chicken nuggets and their new sauces taste elevated, and it's clear that Taco Bell's big swings and risks are paying off.
The menu continues to feel fresh and exciting at a time when so many other chains are sticking to the norm. During the 2023 tasting, one of Taco Bell's representatives explained that the nuggets were also designed for people who don't like tacos but are along for the drive-thru ride — which is an extremely smart strategy move.
People might think Taco Bell has no place in the nugget space, but it's been delivering delicious chicken for a long time, and chicken chains should be a little scared.
Read the original article on Business Insider