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The best Black Friday deals to shop for the holidays in 2023
Already in our shopping cart: Early Black Friday savings on Apple AirPods, Dyson Airwraps, TVs and more.
[Editor’s note: We’re updating our coverage daily, so check out today’s best Black Friday deals here! The original story is below.]
Black Friday might have started out as a one-day opportunity to snag some of the best deals of the year, but ah, how things have changed! While we officially have two days to go, many retailers have already started rolling out markdowns galore, from Adidas to Wayfair and everyone in between (Target, Kohl's, Macy's, Lowe's, Walmart — you get the idea). Plus, we're seeing a ton of all-time low prices, many that even rival Prime Day, so you'll want to have your virtual cart ready to go.
These big sales events can be overwhelming, but that's what we're here for. As professional shoppers, we know how to find the very best Black Friday deals, and we've weeded through the good, the meh and the "don't even think about it" so you don't have to. A few must-haves we're seeing? A No. 1 bestselling Roomba robovac for 40% off (just $159), essential 2nd generation AirPods for a mere $80 and so much more. There's no telling how long these deals will last, so our advice? Snag 'em before the pumpkin pie is even out of the oven!
Best Black Friday deals right now
Insignia 24-inch Class F20 Series Smart HD 720p Fire TV
$70$80Save $10
Apple AirPods (2nd Generation)
$109$129Save $20
Apple 2020 MacBook Air Laptop
$649$819Save $170
iRobot Roomba 694
$266
Keurig K-Compact Coffee Maker
$117
Cozsinoor Bed Pillows, 2-Pack
$25$66Save $41 with coupon
Cate & Chloe Bianca 18k White Gold-Plated Silver Hoop Earrings
$18$135Save $117
Dyson Airwrap Multi-Styler
$480$600Save $120 with coupon
CosRX Snail Mucin 96% Power Repairing Essence Serum
$20$25Save $5 with Prime
Best Black Friday sales by major retailers
Have a holiday gift list a mile long? If you'd like to check items off as quickly as possible — while saving money — there are several retailers we consider one-stop-shops that are sure to have everything you're looking for, and at great prices. Amazon's the biggie (especially if you're a Prime member!), but Kohl's, Macy's, Target and Walmart are offering competitive deals themselves. And, while these major retailers can't be beat when it comes to cost and convenience, it's also great to support your local small businesses when you can!
Amazon: Everyone's favorite online retailer kicked off their extended Black Friday sale on November 17th, and, as always, their deals do not disappoint. From $80 AirPods to a No. 1 bestselling Roomba ($159, down from $275) to a popular pillow set (just $13 a pop), you'll find some of the best prices we've seen to date, along with mega markdowns on clothing, beauty, kitchen products and more.
Kohl's: Kohl's has certainly heard the call for great Black Friday deals, with hundreds of top sellers and fan favorites marked down up to 70% off. Deals include a $220 off a Dyson cordless vacuum or a Ninja air fryer oven for $100 off, among many, many others. You'll also score $10 Kohl's Cash for every $50 spent through 11/22, as well as an extra 15% off many items through 11/24 with code GOSHOP15 and free shipping for all with a $25+ purchase.
Macy's: It's not just about the parade this Black Friday week at Macy's! The retail giant is offering up tons of deals across categories. You can get a Samsonite 2-piece luggage set for $200, all the way down from $620, and save over $100 on a classic Le Creuset dutch oven, among other fabulous discounts.
Sam's Club: Score a Sam's Club membership for 60% off — just $20 a year.
Target: It's easy to spend money at Target even when there isn't a major sales event happening, so the fact that they currently have the best deals on the internet for everything from a Dyson vacuum to a Cuisinart toaster oven makes the prospect of shopping there all the more enticing. You can even score a 50-inch TV for just $180 (down from $280!) One thing's for certain — they really hit the bullseye this Black Friday!
Walmart: We love Walmart for its low prices all year long, but throw a Black Friday sale into the mix? Heck yes. We're seeing a KitchenAid stand mixer for the best price online, along with a Shark vacuum and stunning air fryer by the one and only Drew Barrymore priced even less than they are at Amazon. You can even get your hands on an all-in-one printer for nearly 50% off. (Psst: Walmart's Black Friday deals officially drop online on November 22nd at 3 pm ET, but you can score plenty of discounts already!)
Best Black Friday TV deals
With the weather turning colder, a whole new lineup of Christmas movies on the horizon and winter sports season just around the corner, it's prime time to snatch up a brand-new TV to bring your living room together. There are tons of deals — from a record-low price on a cozy, 24-inch TV to savings of $3,000 on a 98-inch monstrosity.
This TV is almost 50% off, with a price tag of just $65. That's unbelievable on its own — hard to believe TVs would ever be this affordable! It's a great size for keeping in the kitchen or as a bedroom set, and the Alexa Voice Remote makes it easy to browse the built-in interface to find your favorite shows.
We talk a lot about 4K resolution, but what that really means is that you get more than 8 million pixels to recreate any image with stunning clarity and color. A backlit that covers the entire panel means you get crisp contrast between light and dark areas, too — all for less than $250.
With Amazon Alexa and the Fire TV interface built into the basic design of this TV, you can expect incredible performance and features on a budget. At nearly 40% off, this TV supports 4K resolution across 50 inches of screen. This is also on par with the lowest price we've ever sen for this model.
This Sony Bravia is an absolutely beautiful display that's compatible not only with the most cutting-edge display technologies, but also comes with exclusive features that enhance PlayStation 5 gaming. It's nearly 40% off right now for Black Friday.
At $3,000 off, this is the biggest discount ever on this set. Sure, it's absolutely still a luxury splurge — but what a splurge it would be! 98-inches of 4K, HDR+ resolution that can turn your living room entertainment area into a personal theater.
Amazon: Snag a 24-inch Insignia TV for just $65 (down from $120), the fan-favorite 50-inch Fire TV with Alexa built-in for $290 (down from $450),
Best Buy: Ready to take your viewing experience to the next level? OLED is the way to go, and you can save well over 60% on this gorgeous display from LG.
Samsung: It's hard to argue with the appeal of Samsung's The Frame, and you can save up to $1,000 off a 75-inch set.
Walmart: Walmart is rolling prices way back for Black Friday, with deals starting at just $78 for TVs.
Best Black Friday headphone and earbud deals
2023 has been a year of bangers, and you want to be able to listen to them properly, right? Whether you need new headphones to scratch your audiophile itch or you just want something that will finally stay in your ears at the gym, we've got you covered with fantastic deals at Amazon, Walmart, and more — including super-low prices on AirPods.
AirPods are easily the most popular earbud on the market. Never tried them out before? Now is the perfect time. Normally $129, these are down to just $80 for Black Friday. Find out why over 520,000 reviewers love these earbuds, with their 24 hours of battery life, amazing sound quality, and other worthwhile features.
If the AirPods don't appeal to you, the Pros might. These earbuds come with active noise cancellation, up to 30 hours of battery life, touch controls, and many more features, but the standout reason to try these? They're comfortable and perfect for all-day wear. Oh yeah, and they're at one of the lowest prices they've ever been.
More than 177,000 people have rated these five-stars, and it's easy to see why. Already discounted by a large margin for Black Friday, the price drop seven lower if you're an Amazon Prime member. Score these for nearly 50% off and find out why so many people swear by these buds.
Whether you're planning to do a lot of traveling or you just want a way to cut out the noise at home, nothing beats noise-cancelling headphones — especially when they're on sale for over 50% off! While this isn't the absolute record low for these, it's one heck of a deal that you do not want to miss out on.
With the already-wild 60% off for the Black Friday deal combined with the on-page coupon, these earbuds drop to just $10 — that's a whopping 80% off in total. In case you're wondering, that is an all-time low price for these. The Hkerr buds have more than 50 hours of battery life on a single charge, along with a high water-resistance rating. Can you say "stocking stuffer?"
Amazon: It's the place to go for audio that won't break the bank, with huge savings on AirPods and other brands.
Target: Target hit the bulls-eye on savings with out-of-this-world deals on JBL, Sony, Bose, and many other fan-favorite companies.
Walmart: Whether you're looking for a pair of budget-friendly earbuds (like these, down to $20 from $80) or high-end cans, Walmart has you covered.
Best Black Friday deals on laptops and tablets
Computers are a year-round necessity, but the time to purchase a new laptop? Right now. Black Friday comes with some of the best discounts you're likely to see on laptops at any point throughout the year, like $249 off a new MacBook Air or nearly 80% off a workhorse like the Sgin 15.6-incher. You can even nab major savings on rarely-discounted items like gaming laptops.
The MacBook Air needs no introduction. With 8GB of RAM, a 256GB SSD, Retina display, and the loads of other features it brings to bear, this laptop has more than earned its reputation. This is also one of the lowest price it has ever been on sale for, so don't miss this chance to snatch up a slightly older — but still incredible — laptop!
"Great commuter laptop that's perfect for students," one fan said. "I bought the 2020 M1 MacBook this year to work on my assignments on the fly. This thing is great — its lightweight, small, and most importantly, has amazing battery life. To be more specific, I’ve gotten about 20 hours of light use on one charge alone."
This ultra-thin, ultra-light laptop is ideal for someone who needs easy access to the web on the go. What it lacks in power it more than makes up for with convenience, but it still comes with 4GB of RAM and 64GB of onboard storage, as well as a one-year subscription to Office 365 — a $100 value on its own. While this isn't quite the lowest price on record, it's close to it. Where else will you find a laptop for $150?
The always-popular Sgin is a budget-focused brand that brings a lot of savings to the table, especially when you consider that this guy is nearly 80% off. That's a fantastic deal worth having another can of cranberry sauce over, especially when you consider that it also comes with 4GB of RAM and a 128GB SSD. It might be the best choice for gaming, but it's great for everyday use and low-level productivity.
This convertible laptop easily swaps between laptop mode and tablet mode. It also comes with 4GB of RAm and 128GB of onboard storage, making it a fantastic option for a day-to-day productivity and entertainment machine. While $310 isn't the lowest price we've ever seen it, it's still a darn good deal — and it's close to the cheapest it has ever been.
This powerhouse of a laptop is a video and image editor's dream. With an RTX 4060, 32GB of RAM, and a 1TB SSD, it can handle high-end tasks with ease. To put it in perspective, this is often heralded as a Macbook Pro competitor. It normally sells for $1,600, but you can pick one up for just $1,100 right now — the lowest price on record for this particular model.
Amazon: The mega retailer's got the 2020 Macbook Air for just $750, a discount of $249 off its normal sales price. Can you say wow?
Target: Target is actually an often-overlooked retailer for laptops, especially of the gaming variety. You can find discounts of several hundred from brands like MSI and Acer.
Walmart: It's rare that laptops go on sale for more than 30% or so, but Walmart takes the spotlight with a discount of over 75% on a fantastic choice: the Sgin laptop, just $260 (was $1,050).
Best Black Friday kitchen deals
Between the days getting colder and the holidays being upon us, it's peak "get-cozy-in-the-kitchen" season. It's also a fantastic time to score great markdowns on tools and appliances from some of the best culinary brands out there. For starters, there's a Keurig coffee maker and Ninja blender/food processor that are down to their all-time lowest prices, as well as the best deals you'll find on a Cuisinart air fryer toaster oven and a KitchenAid stand mixer. You'll also save big on cookware from Our Place, Made In, All-Clad, Staub, Le Creuset and more.
With this compact Keurig, you'll be able to enjoy a freshly brewed cup of joe, no filters or coffee grinders required — and it won't take up much counter space, either. We've yet to see this model dip below $50, and if you're someone who enjoys a hot bev (or two) on a daily basis, it'll pay for itself with all the time (and trips to Starbucks) it'll save you. We recommend snagging it while it's 50% off.
You get so much with this kitchen system: A 72-ounce pitcher, 8-cup food processor and two 16-ounce single-serve cups you can take on the go. With a brand like Ninja, you know you're getting a quality product, so the fact that this 2-in-1 blender/food processor combo is just $100 is pretty astounding. At 50% off, it's the lowest price we've seen it for in years.
If you've been dreaming of owning a best-in-class KitchenAid stand mixer, now's the time to pounce — at just $259, this is the lowest price we've seen on the web, and there are four lovely hues to choose from.
With its 6-quart capacity, this gorgeous air fryer can hold enough food for five to seven people, yet its small footprint won't take up too much room in your kitchen. It features four functions: Air Fry, Roast, Reheat and Dehydrate, the latter of which is a cool feature that isn't always included with air fryers. Lowest price we've seen!
Never have a dull moment in the kitchen again, thanks to this No. 1 bestselling knife sharpener. Equipped with three slots for sharpening, repairing, straightening and polishing, it'll take your old blades from obsolete to like new in just a few swipes. Plus, it comes with a handy cut-resistant glove to spare you from painful nicks, and happens to be 67% off (the best price we've ever seen)!
Amazon: Snap up a No. 1 bestselling Ninja Mega Kitchen System ($100, down from $200) and Keurig K-Compact Coffee Maker ($50, down from $100) at their best prices yet, plus grab a bestselling knife sharpener for 67% off ($10, down from $30).
Home Depot: Get up to 55% off select kitchenware, including an affordable Cuisinart 10-piece knife set ($18, down from $40) and a Gotham Steel 21-piece ceramic cookware set ($100, down from $200).
HSN: Save on cookware, appliances and more, including HSN exclusives, like this Safe-T-Grip ceramic fry pan set ($25, down from $42) and an adorable Cuisinart 3-cup mini food processor ($33, down from $40).
Made In: Snag restaurant-quality stainless steel pans, Dutch ovens, nonstick skillets, knives and more for up to 30% off.
Nordstrom: Get a gorgeous GreenPan Reserve duo for the lowest price we're seeing ($80, down from $120) along with discounts on Caraway, Le Creuset, Our Place and more.
Nordstrom Rack: Save up to 84% on kitchen tools, with deals on everything from knife sets to frying pans.
Our Place: Selena Gomez is a fan (and collaborator) of this brand, which is offering their swoon-worthy cookware for up to 45% off — including the super-famous Always Pan ($99, down from $150).
Solo Stove: Score a cozy fire pit for up to $100 off (plus a year's worth of free starters), and indoor fire bowls are buy one, get one 50% off.
Sur La Table: Save up to 60% on top brands including Le Creuset, Breville, Staub, All-Clad and more.
Target: Grab a Cuisinart air fryer toaster oven ($100, down from $230) and KitchenAid bowl-lift stand mixer ($250, down from $450) for their lowest prices on the internet.
Vitamix: Save up to $125 on their best-in-class blenders, with prices starting at $300.
Walmart: Snag a bestselling KitchenAid tilt-head stand mixer for its best price online ($259, down from $400), Drew Barrymore's Beautiful air fryer for less than it is at Amazon ($69, down from $90) and more.
Best Black Friday vacuum deals
In the market for a new dust-zapper? Well, vroom-vroom! We're seeing a historic low price on a bestselling Roomba (just $159!), as well as stellar deals on a viral Bissell stain remover, Shark vacuum and, yes, even models from Dyson. Whether it's an upright, handheld, stick or robovac you're looking for, you'll find it here for a steal.
This No. 1 bestselling, TikTok-famous compact carpet cleaner packs a punch, especially considering it weighs less than 10 pounds! Its powerful suction can be used to remove stains not just from rugs, but furniture and even car upholstery, too. We haven't seen this viral cleaner priced much lower than it currently is in years (it was only a few bucks cheaper back in July for Prime Day) — and when you consider how much money it'll save you in professional cleaning bills (and replacement furniture), it'll pay for itself in just a few uses.
At just 3.2 pounds, this lightweight stick vac is mightier than it appears. It transforms into a handheld and comes with multiple attachments to tackle messes in practically every part of your home. We've only seen it on sale for less than this once (though not by much) — and at any rate, it's 78% off, making this an exceptional deal. It's even cheaper than it is at Amazon.
A No. 1 bestselling Roomba for just $159 might sound too good to be true, but there's no catch — except that this insane deal won't last forever. At 40% off, this is the best price we've seen.
A highly rated Dyson for just $250? Um, yes please! This is the lowest price we're seeing (even when compared to Amazon), and it comes with a 2-year warranty and lifetime Dyson customer support for peace of mind.
This might not be the cheapest we've seen this highly rated upright vac, but it doesn't go on sale for less very often, and it's the best price we're seeing at the moment. At over 40% off, it's a great deal, especially considering the quality you're getting with Shark.
Amazon: Zap up the TikTok-famous Bissell Little Green cleaner for its lowest price in a month ($89, down from $124), plus a No. 1 bestselling iRobot Roomba 694 for an all-time low price of $159 (down from $275).
Dyson: Save up to $250 on select Dyson stick vacs, including the V11 Extra ($350, down from $600) and V12 Detect Slim ($400, down from $650).
Target: Get a Dyson V8 Origin Cordless Stick Vacuum ($250, down from $430) and a Roborock Vacuum and Mop ($500, down from $870) for the best prices we're seeing online. From what we're seeing, they've never been cheaper!
Walmart: Snag a popular Shark upright vac ($164, down from $279) and an iRobot Roomba 676 ($154, down from $209) for their lowest prices on the web, and an Inse cordless stick vac for nearly 80% off ($83, down from $350).
Wayfair: Score an iRobot Roomba I1 for just $200 (down from $330), the best price we're seeing online! Plus, score great prices on a Costway handvac ($36, down from $70), an Inse stick vac ($47, down from $80) and more.
Best Black Friday bedding and mattress deals
Historically, spring has been the best time to find great deals on mattresses, as it's when retailers are swapping out their old inventory to make way for newer models. That said, this Black Friday happens to be filled with sleep-centric deals aplenty, including Casper mattress and bedding bundles for under $1,000, top-selling pillow and sheet sets for up to 50% off and scores of discounts on brands like Tempur-Pedic, Sleep Number and Saatva, the latter of which currently has a best price guarantee.
Why keep sleeping on your flat-as-a-pancake pillow when these cloudlike Cozsinoors exist (and can be had for half price!)? Their soft, hollow-fiber filling strikes just the right balance between cushy and supportive, while the breathable cover helps keep night sweats at bay. Plus, they were designed for all sleep postures, whether you prefer to lie on your back, side or stomach. Be sure to apply the on-page coupon for the lowest price we've seen — just $13 per pillow.
Sleep hot at night? This popular sheet set (126,000-plus perfect ratings) is made from cooling bamboo to keep you comfortable, and it's over 50% off — the best price we've seen, well, ever.
With this bundle, you're not just getting a breathable memory foam mattress, you'll also receive a 100% cotton sheet set, two original Casper pillows and a waterproof mattress protector. All that for less than the price of many mattresses alone!
Down to just $12 per pillow, this duo from Serta is made with cooling gel memory foam to help ward off night sweats. Over 1,800 shoppers gave the set a perfect rating, and you'll save nearly 45%.
This super-soft, bestselling set is down to one of its lowest prices of the year and has over 4,600 five-star ratings. Save over 50%!
Amazon: Snag a pair of popular Cozsinoor pillows for $25 (down from $50), plus top-selling LuxClub sheets marked down by over 50% (just $28) and more.
Avocado: Treat yourself to one of Avocado's certified organic mattresses for up to 20% off using code HOLIDAY at checkout.
Bear: Known for its affordable yet high-quality goods, the brand is offering 35% off sitewide with code BLACKFRIDAY, plus you'll get two pillows, a sheet set and mattress protector with the purchase of a mattress.
Brooklinen: Score the dreamy linen brand's bestsellers for up to 20% off, and get up to 40% off bundle sets.
Buffy: Take up to 25% off sitewide, plus get even bigger discounts on select special offers, including the brand's beloved temperature-regulating comforters and sheets.
Casper: Save up to 25% on everything from the brand's rigorously tested catalog, including their popular hybrid and cooling mattresses.
Cocoon by Sealy: Sealy's bed-in-a-box line is offering up to 35% off all mattresses, plus you'll get a free Sealy Sleep bundle with your purchase.
Cozy Earth: The Oprah-beloved brand is offering up to 35% off their luxurious bedding sitewide, just in time for the dropping temps. If it's good enough for Oprah, it's good enough for us!
Helix: Get 25% off sitewide using code BF25, and get two free pillows with all mattress orders. Not sure which one's right for you? Take the brand's sleep quiz, then choose from over 20 different mattresses, each designed with a different slumbering style in mind.
Purple: Save up to $900 on mattress and base sets, plus get great discounts on the brand's patented GelFlex Grid mattresses, which adapt to support the movements you make while you sleep.
Saatva: Save up to $600 on the sought-after brand's handcrafted, made-in-the-USA mattresses. Best price guaranteed!
Serta: With hybrid, foam, cooling and innerspring mattresses to choose from, you can save up to $1,000 when paired with select adjustable bases.
Sleep Number: Snag select smart beds for up to 50% off, including temperature-balancing models. Each side of the mattress can be adjusted to your "Sleep Number" for custom comfort.
Tempur-Pedic: Save up to $500 on select adjustable mattress sets, including their best-rated Tempur-Breeze collection, which is perfect for anyone who sleeps hot.
Tuft & Needle: Save up to $800 on the brand's mattresses, which are made without harmful chemicals, as well as 25% off bedding and accessories.
Walmart: Need some new bed linens? Score a bestselling sheet set for $30, along with a pair of Serta cooling pillows for $24 and discounted comforters galore.
Wayfair: With Wayfair's own top-rated sheet sets on sale for just $17 (60% off) and mattresses from brands like Serta, Sealy and Zinus starting at under $300, the online retailer is a great stop for Black Friday bedding deals.
Zinus: Known for their naturally infused mattresses, Zinus is offering up to 70% off sitewide, with great deals on everything from hybrid mattresses to cushy toppers.
Best Black Friday style deals
Whether you need a couple of new pieces or just want to overhaul your entire closet, Black Friday is the time to grab some new wardrobe staples. Don't be fashionably late to the sale party: The most popular sizes and colors will go quick. Here are the best Black Friday 2023 style sales:
A ridiculously comfortable bra that offers support for up to 18 hours? We'll take one in every color.
Studded with Swarovski crystals, these eye-catching hoops are just sparkly enough to add some shine to any outfit, but could easily be worn with even the most casual jeans-and-T-shirt look. Plus, they're over 80% off now — a staggering $115 has been slashed from the starting price.
These breathable, moisture-wicking pajamas are designed to let the wearer sleep several degrees cooler than they would with cotton — and they have Oprah's "Favorite Things List" seal of approval! These are Cozy Earth's best prices of the year, so snap them up for less while you can.
In beautiful Deep Berry and Classic Black, this elegant and efficient satchel includes a plethora of pockets for organization and storage, and both handles and a drop strap for ease of wear. For nearly a whopping $300 off, your wallet will love it for more reasons than just its practicality.
As house shoes or errand stand-bys, these slip-ons will keep your tootsies toasty in style. This is also the best price we've ever seen them available at Amazon.
Adidas: Save up to 70% off of a wide variety of Adidas styles, including classics like women's Ultraboost Light Shoes for 40% off and designer faves like Adidas by Stella McCartney Earthlight Mesh Shoes for 60% off.
Amazon: Score big on Ugg, Levi's, New Balance, and more top brands.
Coach: With up to 50% off some of the biggest favorites on the site, the Coach Black Friday sale is not one to be missed for any fan of stylish accessories.
Coach Outlet: Take an extra 25% off sitewide on top of up to 70% off clearance items during Coach Outlet's biggest sale of the year.
Cole Haan: Get up to 50% off almost everything with surprise daily deals throughout the retailer's Grand Giving event.
Cozy Earth: It's Cozy Earth's biggest sale of the year! Save up to 35% off sitewide.
Everlane: You can get up to 50% off almost everything across the site, including this elegant Felted Merino Cocoon Cardigan that's ready for wintertime snuggling at nearly $70 off.
J.Crew: Nothing says "happy holidays" like up to 50% off on (almost) everything at J. Crew! You'll also enjoy an extra 50% off sale styles with code SHOPEARLY, up to 40% off cashmere, and up to 50% off suiting and chinos through 11/22
J.Crew Factory: The deals are always fab at J.Crew Factory, but they've somehow gotten even better with up to 60% off sidewide through 11/21.
Hoka: We're seeing some of the biggest markdowns of the year at Hoka for Black Friday, with savings up to 30% off.
Kate Spade: Take 50% off select bags and an extra 25% off the most recent markdowns with code BFPREVIEW.
Kate Spade Surprise: With code EXTRA20, you can take an extra 20% off select styles, not to mention discounts of up to 70% on everything else.
Kohl's: Grab 60% off select outerwear, sweaters for just $15, and select pairs of jeans for just $20 — among hundreds of other amazing deals.
Lululemon: High-rise leggings for over $30 off, sneakers for over $100 off, and more abound in the brand's "We Made Too Much" section.
Madewell: Take 40% off your entire purchase with code LETSGO.
Mark and Graham: The brand's monogrammed bags make for an incredibly cute gift — so stock up now with up to 50% off select styles and free shipping on orders over $100 with code CHEERS.
Nike: Snag up to 60% off holiday gifts and save an extra 25% off select styles with code BLACKFRIDAY.
Nordstrom: Score up to 50% off Cole Haan, Free People, Calvin Klein and more, plus enjoy great savings like Ugg slippers for 30% off, Madewell classic crewneck sweaters for up to 30% off, and hundreds of other big sellers at a discount.
Old Navy: Through 11/22, you'll receive 35% off any order (even clearance!) automatically at checkout. There are also limited-time deals running, like 50% off all jeans through 11/20.
Outdoor Voices: The recreation apparel brand is offering a whopping 40% off sidewide when using code HOLIDAY2023 at checkout. That means you can snap up bestsellers like their comfy RecTrek Pants and snuggly MegaFleece Snap Jacket at a super savings!
Reebok: Kick off the holiday season with up to 65% off fan-favorite styles through 11/20, no code required.
Saks Fifth Avenue: Spend just $150 and earn a $75 gift card. Also, snag an extra 15% off beauty. Use code HELLOBFSF.
Skims: Score up to 50% off Kim Kardashian's mega-popular line of lingerie, loungewear and athleisure.
Target: Get up 40% off Wondershop matching holiday pajamas, 30% off select women's clothing, slippers, and jewelry, and 30% off select men's clothing and slippers.
Tory Burch: Grab 30% off purchases of $250 or more plus up to 50% off select sale items at the Tory Burch holiday event.
Vince Camuto: Psst — use code CYBERPREVIEW to grab 30% off everything now at the Vince Camuto Black Friday preview!
Walmart: From 80% off select jewelry to jackets, sweaters and denim at deep discounts, Walmart is as always a powerhouse of savings this Black Friday week.
Zappos: Score up to 70% off a wide variety of footwear brands, like Free People, Cole Haan, Madewell, Ugg, and more, as well as stellar savings on clothing and accessories from Lucky Brand, Kate Spade, Tommy Hilfiger and other big names.
Best Black Friday beauty deals
If you want to score that beauty item you've long been eyeing or a gift set for a loved one, now's the time. Big beauty sales don't come around often, and Sephora and Ulta are both slashing prices left and right. Don't try playing the long game — even though some of these deals last through December, the most popular stuff will go well before you get to the Thanksgiving leftovers. Here are the best Black Friday 2023 beauty sales — add to cart before they're gone:
With over 46,000 rave reviews from verified shoppers, this serum has a massive fan base — many of whom rave about how hydrated and bright their skin feels after use. The over 40% off markdown is nothing to sneeze at, either!
This cult-favorite Dyson styler can truly do it all — curl, wave, straighten and of course, give you the best blowout of your life. With over $100 off now with the on-page coupon, it's not exactly inexpensive, but it's certainly a better deal! Read our review here.
This popular product that promises to leave hair looking and feeling silky-smooth has been a beloved bestseller for years thanks to its lightweight formula and incredible results. At 50% off, the price is hard to beat — especially since this brand seldom goes on sale.
This little wonder uses ionic technology to help smooth out hair, adding shine to your mane and helping de-frizz, detangle and de-blah locks.
Amazon: Save big on brands like Neutrogena, Aveeno, CHI and more, including big discounts on skincare, haircare and makeup.
Nordstrom: Beauty is having its moment this Black Friday at Nordstrom, with markdowns on big brands like 30% off Lancôme's Lash Idôle Volumizing Mascara. Plus, you can receive free gifts with certain purchases, like deluxe samples of Kiehl's products with an $85+ Kiehl's since 1851 purchase.
Murad: Snag 30% off all orders and a free full-size Hydro-Dynamic Ultimate Moisture with orders of $150 or more with code BF2023.
Sephora: The retailer's Black Friday sale always offers some of the best deals of the year, even more so than their other sweet savings events. This includes up to 50% off select beauty, fragrance, hair and skin tools, free sample bags with purchase while supplies last, and daily deals events on top brands all week through Cyber Monday, including 30% off Fresh on 11/20, 30% off Lancôme on 11/21, 30% off Tarte on 11/22, and more.
True Botanicals: Score 25% off sitewide the brand's gentle-yet-effective skincare line that's beloved by Brooke Shields.
Ulta: All week long, you can score up to 50% off over 275 of Ulta's Black Friday deals, including 40% off Morphe palettes, 30% off select MAC eye makeup and foundation, 50% off It's A 10 leave-ins and more.
Vegamour: Score up to 30% off sitewide with code INDULGE30. Pay special attention to the brand's Gro Hair Serum, which counts Nicole Kidman among its list of fans.
Walmart: The mega-chain already has fantastic deals running on electric toothbrushes, skincare and makeup — and will be adding more as we get closer to the big day.
Shopping Strategies for Black Friday
The 2022 Black Friday shopping weekend was the "biggest ever" for major retailers "with customers around the world purchasing hundreds of millions of products between Thanksgiving and Cyber Monday," Maryland-based e-commerce expert Phil Masiello, told Yahoo Life. And this year, Black Friday is expected to break even more records. Here are some things to keep in mind:
Do your research: Julie Ramhold, consumer analyst with DealNews.com, advises to make a list of items that you're interested in buying, then note their current prices at the retailers you like to shop. That way, you’ll be able to spot a great Black Friday deal as soon as you see it. “The most important thing is to know exactly what you want. What specs you want in a TV or laptop and which headphones you want,” says Kristin McGrath, shopping expert with RetailMeNot. “Consumers shouldn’t assume that just because a product is discounted it’s the best price out there. I recommend checking for the product on one to two other retailers to compare the regular price with a potential 'sale' price to ensure you’re actually getting the best deal,” echoes Kristen Gall, retail and shopping expert for Rakuten.
Stay on top of the ads: Pay attention as Black Friday ads come out, says Ramhold. “It may be helpful to follow your favorite retailers on social media and sign up for their email newsletters as well, since they may announce the ad release that way as well as other important details, like when the sales will begin.” Gall calls the ads “your Black Friday road map for deals.”
Check out holiday price guarantees: Have a few favorite retailers? “Check to see if they're offering any kind of price match or guarantee for Black Friday,” advises Ramhold. The idea is that you’ll know if you can request your preferred retailer match the price of a competitor during a Black Friday event, or if you'll have to shop the competitor instead. “And if there's a price guarantee in place, it's good to know that if you buy something early on and it later drops in price, you'll be able to receive a price adjustment for the difference.”
Try to get cash back: “In addition to doing a price comparison, you can ensure you are getting the absolute best price by stacking deals to maximize savings,” says Gall. “Cash-back services like Rakuten allow you to earn cash back on top of sale prices. For extra savings, plan to apply promo codes or digital coupons, and use a rewards credit card to extra earn points or cash back.”
The best Black Friday 2023 deals to look out for
Let's get down to the nitty-gritty: Gall believes that retailers’ overstock categories will be the biggest predictor of Black Friday gold. That includes “home goods, gardening and furniture that they may have not gotten rid of during Labor Day weekend sales,” she says.
But she notes that Black Friday will also focus on “bigger ticket items, such as tech, including laptops, TVs and more.” And that seems to be the general consensus: McGrath, Masiello and Ramhold agree that sales on personal tech items will be the bread and butter of Black Friday 2023. Here are some of the favorites in this race:
Laptops: Ramhold calls these “one of the quintessential Black Friday items” and says to “watch for prices to drop as low as $90 for things like simple Chromebooks while laptops, in general, could be priced as low as $229 or see discounts up to $800 off.”
Smartphones: Ramhold predicts major retailers will offer the latest Android smartphones and iPhones bundled with gift cards worth hundreds, “which can be used on later purchases and boost the value of these deals.”
TVs: McGrath says to look to the major retailers and study their Black Friday ads so you can pounce on the TV you want before it’s gone. “Stock sells out quickly on the best-priced sets, and there are always a few headline-making deals that get a ton of hype and sell out in minutes,” she says. “Zero in on the 4K TV you want, have some backups and get ready to shop as soon as the Black Friday sale kicks off.”
Cameras: Expect deals on everything from Instax cameras to DSLRs, says Ramhold.
Apple products: Look out for great deals on AirPods, especially AirPods Pro, which are “still immensely popular, and retailers like Walmart, Amazon, Target and Best Buy will likely offer the lowest price of the year," says McGrath. She also recommends getting ready to pounce on a new Apple Watch Series 9.
Toys: Historically, the best toy sales happen in December, says Ramhold, but “Black Friday toy deals should be pretty big.” She says to expect up to 85% off at major stores.
Kitchen appliances: McGrath says KitchenAid mixers are the products to watch. These are expensive, and Black Friday deals knock the price down to almost affordable for many shoppers. But last year we saw deals on KitchenAid stand mixers sell out quickly, so be ready to jump on a good deal if you see it.
Frequently Asked Questions
When is Black Friday 2023?
Officially, Black Friday 2023 starts on Friday, Nov. 24, but many retailers – including Amazon — have launched their Black Friday sales already. Because of this, many people are starting to refer to the entire month as "Black November."
What time do retailers open their stores on Black Friday?
Target: Opens at 6 a.m. local time
Walmart: Opens at 6 a.m. local time
Kohl's: Opens at 5 a.m. local time
Best Buy: Opens as early as 5 a.m. local time
Home Depot: Opens at 6 a.m. local time
Macy's: Opens at 6 a.m. local time
Lowe's: Opens at 6 a.m. local time
Home Depot: Opens at 6 a.m. local time
What retailers are doing Black Friday sales both online and in store?
Most retailers with brick-and-mortar stores will be offering Black Friday sales both online and in-store, including Walmart, Target, Kohl's and more.
Are Black Friday deals the same online as they are in stores?
You'll be able to find the same deals online and in-store at most retailers, though it's always wise to check the retailer's website first, in case it's a web-exclusive deal. Many times, retailers will match their online prices in-store if they're cheaper, so it's always worth asking.
How long does Amazon's Black Friday sale last?
Amazon's Black Friday sale officially kicked off on Friday, Nov. 17 and continues through Monday, Nov. 27 (also known as Cyber Monday).
Are deals cheaper on Black Friday?
You can expect to find many all-time low prices on Black Friday and throughout the weekend into Cyber Monday. Our Yahoo Life shopping experts are constantly tracking prices to find you the best deals, and we'll be updating our Black Friday content around the clock.
When does Walmart Black Friday start?
Walmart's Black Friday sale officially starts online on Wednesday, Nov. 22 at 3 p.m. ET and in stores on Friday, Nov. 24 at 6 a.m. local.
When does Target Black Friday start for 2023?
Target's Black Friday sale began Sunday, Nov. 19 and continues through Saturday, Nov. 25. It's two-day Cyber Monday event will run Sunday, Nov. 26 and Monday, Nov. 27. Stores will be closed on Thanksgiving.
Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In the Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage and home, and find Black Friday sales to shop on AOL, handpicked just for you.
How we find and select deals: Our deal-hunting team of award-winning writers and editors are seasoned experts in their fields (tech, style, home, beauty), many with 20+ years’ experience. This team works diligently to bring you the best sales, deals and price drops. Our unbiased experts maintain strict editorial integrity: We only bring you deals that we really believe will save you money. Here’s more on how we select deals for our Black Friday and Cyber Monday coverage.
