The 28 best early Amazon Prime Day beauty deals — get up to 75% off vetted faves

I love this product! This pumpkin enzyme mask has been a favorite of beauty editors for decades, and for good reason: It's a powerful at-home exfoliating treatment that truly wakes up your skin and gives it a serious glow. It uses enzymes from pumpkin, which are similar to alpha hydroxy acids like glycolic acid except a lot more gentle. This makes it an ideal exfoliant for those with more sensitive skin. 

Additionally, pumpkin is hydrating and packed with antioxidants like beta-carotene that can help nourish skin and soften wrinkles. This is the lowest price I've seen all year, and my favorite deal of the week. 

If you're looking for a low-cost retinol eye cream to help with crow's feet and dark circles, this is for you. The wrinkle-smoothing lotion also reduces puffiness while remaining gentle enough for sensitive skin.

It's also among the most highly rated of all of the best eye creams, with more than 19,000 five-star Amazon reviews. It's dermatologist-recommended too. Right now is a good time to this effective cream a try — it's 35% off.

There are loads of pricey treatments and potions meant to decrease facial puffiness, promote collagen growth and improve the texture of aging skin, but the ancient art of face rolling is the easiest, least expensive and arguably the most relaxing. 

This high-quality jade roller and face massager tool set has over 26,000 five-star reviews and, right now, it's half off!

Strivectin has been in the prestige skin-care game for decades, and over the years, the brand has built a reputation for thoughtfully formulated anti-aging products made with the highest-quality ingredients. This popular, dermatologist-recommended tightening cream was created to address the slack, sagging skin on the neck — an area that loses collagen and fatty tissue faster than the face. 

It's thick and emollient and really sinks into neck skin without pilling or feeling sticky. This is a luxurious product that helps with crepey texture and the appearance of "tech neck" lines. 

This is the cream you want if this sounds like something you'd say: "I think tightening creams are BS, but I also want to believe they are true because I currently hate my neck." It's no-frills but gets the job done (the job being tighter jowls and a less reptilian neck). The formula is lightweight and on the thin side, but the product absorbs well and is gentle enough not to irritate sensitive skin. 

You'll need to use it consistently for about a month to see results, and it won't, of course, magically make you appear 25, but at $9 for this ample size, it's worth a go.

This brand's formula is legendary for its heavy-duty hydration of even the driest feet. The texture is thick — more balm-like than a standard lotion. It's also unscented and nongreasy, a boon for this area of the body (I despise the sensation of greasy soles).

This salve is particularly good for stubborn cracked heels. It's also hypoallergenic and safe for both sensitive and diabetics' skin. A little goes a long way, and the cream doesn't go bad — this two-pack will last months. 

Incredible deal alert! These gilded, Jessica Alba-approved eye masks incorporate hyaluronic acid, amino acids and sea moss to hydrate the delicate under-eye area, reducing dark circles and puffy bags and blurring fine lines as they go — and right now with the on-site coupon, they're nearly 50% off!

They're also paraben- and sulfate-free, vegan and gentle enough for most skin types. The luxe packaging makes them an excellent gift. 

I love Garnier's micellar water in general, but I especially love this iteration, which is perfect for aging faces. The no-rinse face cleanser works like a magnet to lift dirt and grime off your face while still conditioning and being extra gentle. 

This version also removes waterproof makeup without dragging or damaging your delicate under-eye skin (and, potentially, causing more wrinkles). Stock up while you can with this truly good deal on two ample 13.5-ounce bottles.  

My basic philosophy with neck creams is the same as with life: There's no such thing as a magic cure-all, but good habits help. SimplyVital's beloved collagen, retinol and hyaluronic acid treatment has gone viral on TikTok several times and has passionate fans across the internet, including nearly 8,000 five-star Amazon reviews.

While no cream will physically lift sagging skin, with consistent use, this one will most likely improve the texture of your neck, reduce the appearance of fine lines and make the area less crepey and old-looking overall. It's made with 3% medical-grade retinol, which is respectably potent but gentle enough for beginners. It's also scent-free and comes in an ample size with a no-mess pump. I'd say it's worth a try if you're not loving your neck right now — particularly at 50% off. 

I've been loving this extra-firming eye cream from Derma E, a truly quality brand that makes natural, vegan, cruelty-free products that won't cost you a week's pay. Made of skin-revitalizing ingredients like copper peptides and plant stem cells, it's clinically proven to improve elasticity, firmness and under-eye skin tone. I especially like it for my upper eyelids, where I've seen a noticeable difference in texture over just a few weeks.

More than 1,600 five-star reviewers also praise its lifting and tightening merits, calling it: "A miracle for your eyes — no time travel required!"

If you're looking for an all-over tightening, brightening, hydrating, complexion-smoothing night cream for the face, neck and decolleté, you can't do much better than this clinically proven version by trusted brand RoC — especially at this price point. 

The popular cream is nongreasy and noncomedogenic, and it's beloved by both dermatologists and celebrities alike (Sarah Jessica Parker is a fan). And, according to the more than 6,000 five-star reviews, ordinary folks are all over it too. Said one: "I'm in my 70s and this cream has been my go-to for years. It works on my skin!"

When 86-year-old beauty Jane Fonda recommends a product, I pay attention: The actress recently revealed she uses this serum every night on a clean face: "It has a lot of antioxidants and good things to hydrate the skin."

The rich formula is paraben- and mineral oil-free, dermatologist-tested and suitable for all skin types. Plus, right now, it's 35% off. 

There's so much to love about this thickening, moisturizing, salon-quality shampoo and conditioner duo. For starters, it contains zero harsh chemicals. It's safe for all hair types (including color-treated) and it's not tested on animals. But the ingredients are the true stars here: Biotin, vitamin B and caffeine are all proven to nourish fine hair follicles and help stimulate growth. 

With 11,000 five-star reviews, this popular set is a steal at 30% off. "My hair has never felt so good," said one reviewer. "My hair is thin but this does not weigh it down. I also notice a lot less hair loss in my brush and styling tools."

(For more options for those with fine strands, check out our roundup of the best shampoos for thinning hair.)

It seems like hooey, but it's actually true: Topically applied rosemary oil has been clinically proven to initiate new hair growth and help prevent further loss. In fact, a 2015 study suggests that rosemary essential oil is as effective as minoxidil at growing new hair in mice.

This is an excellent rosemary oil should you want to try it out: Mielle Organics' formula contains follicle-stimulating biotin, and it's color-safe. It's also paraben-free, highly concentrated — and an Amazon bestseller with nearly 70,000 five-star reviews. 

At first glance you might think: Why in the world would I need a silk pillowcase? Am I an empress? Are we in Hollywood in 1934? Should I start sleeping with a face of cold cream and calling people dah-ling? Do I need a silk robe and high-heeled slippers too? 

But then you learn the facts: Silk pillowcases support the health of both skin and hair. Research shows they can help prevent shedding, breakage and frizz, and reduce the formation of wrinkles. Need another reason to add this to your cart? This high-quality mulberry silk version is currently 55% off. 

To all my secretly gray-haired ladies living the hair-dye life: You need this root cover-up spray. You need it because gray hair somehow grows like kudzu and, even though you feel like you just left the salon yesterday, you still occasionally wake up to a crown of ash.  

I love this root spray for about a million reasons, including these: It has an incredible shade range, which guarantees a near-perfect match, (a challenge with honey blond hair like mine!) it provides instant full gray-root coverage, it doesn't run or transfer and — bonus — it texturizes roots and gives hair a voluminous lift. Best of all, it's affordable.

And if you don't want to listen to my recommendation, know that Eva Longoria also gives this product a ton of love — so you have praise from a blonde and a brunette!

This multiuse hair tool works like the Dyson Airwrap — only at a fraction of the cost. It comes with three brush heads and a blow-dryer attachment to suit all hair types, whether you want to smooth and straighten or add curl and waves. 

Now you'll be able to give yourself a professional-level blowout while saving 75% — which is the lowest price we've seen all year!

These ultra-strong, super-sturdy clippers make trimming unsightly, uncomfortably long talons and hangnails a breeze. The extended-length handles are a snap to grip thanks to an ergonomic design. Plus, they come in an adorable, easy-to-find yellow tin.

More than 32,000 five-star reviewers call them "well-made" and confirm they are "sharp, sturdy and travel-ready." Right now, you can pick up this pair for just 10 bucks. 

Did you know dermaplaning could change your whole facial-hair life? This precision tool is designed to painlessly groom away errant chin whiskers and unwanted facial fuzz from above the lip, between the brows and on the cheeks, and it's tiny enough to take wherever you go.

If you're tired of frequent shaving or the nonstop battle with stubble but don't want to invest hundreds in pricey hair removal treatments at a salon, XSoul's easy-to-use permanent follicle-banishing device just might be for you.  

"Smooth, painless, and permanent hair removal at home," raves one of thousands of five-star reviewers. "The treatments are surprisingly painless, even on sensitive areas like the bikini line and underarms. After a few uses, I started noticing a real reduction in hair growth, especially on my legs and arms. If you're looking for a convenient and cost-effective way to tackle unwanted hair, this IPL device is a solid investment."

You can try it for yourself for just $70 — 30% off! 

For a beauty editor, I'm ashamed to admit I'm not particularly skilled at grooming, and this is especially true when it comes to "doing" my hair. But this bestselling all-in-one hair dryer, styler, de-frizzer and volumizer has changed my life, making days when I want my coiff to appear polished about 1,000 times less stressful. 

It's super easy to use and the results are instant: It looks like you had professional, smoothing and volumizing a blowout within minutes. The device is so popular it's garnered over 35,000 five-star Amazon reviews! Scoop it up now while it's almost 30% off.

If you hate swapping out attachments, this straightener brush is here for you. Want to get out the door on time in the morning? This two-in-one device smooths hair while eliminating tangles, and reviewers say it takes way less time than using a flat iron. It also has six heat settings to suit hair of all thicknesses and textures, and it's lightweight enough to stash in your bag on trips. Snag it for a whopping 73% off with the on-page coupon.

Laura Geller's lip shades create the kind of look my grandmother would call "classy." They're the trifecta of what you want in everyday makeup: subtle, moisturizing and universally flattering. What's more, they come in an array of pretty shades that look good on most skin types — like this rosy "In the Buff" hue, which I love slightly blotted or applied in layers for a more dramatic pout.

Best of all — especially for women in midlife and beyond — the "jelly balm" formula is super moisturizing, key for any successful lipstick wearing as you get older: no one looks cute with a cracked, dry pucker. 

This gel formula serum and concealer goes on sheer and natural-looking, and the finish is satiny-smooth. It's buildable, so you can layer more on days when you need heavier coverage. It's also compact, comes in a dozen different shades and is — perhaps best of all — affordable.

This wallet-friendly makeup is among the most effective I've tried — I even named it one of the best concealers of 2024. 

These No. 1 bestselling makeup blenders — now over 45% off — have been swirling around the beauty world for their bouncy, absorbent material and convenient teardrop shape (especially great for getting into corners, comparable to some of the more expensive blenders on the scene). They’re endorsed by over 75,000 customers (including me) and they’re hypoallergenic, latex-free and easy to clean. 

If you're in the market for an effective, noncreasy under-eye concealer that's friendly to your wallet, look no further.

At first you might think the sponge applicator on this Maybelline cover-up wand is a little weird. It is. But it's also kind of perfect for swooshing on the under-eye area. The product itself is moisturizing and won't settle into fine lines, which is honestly a feat at this price point. It offers smooth, medium coverage that's ideal for dark circles. Keep in mind that the finish is matte, which is not always flattering for mature skin, so you may want to generously hydrate the area before you apply.

When it comes to finding the best mascara, it takes a lot to impress me. In my years as a women's lifestyle editor, I've tried literally hundreds — at this point in my life (I'm 51), I like what I like and I rarely consider changing brands. But after testing this bestseller from Maybelline earlier this month, I've changed my tune. The formula is just beyond-the-pale amazing, the kind of thickening, lengthening, no-smudge product that would be good at any price, but for less than $10? You cannot beat it.

More than 75,000 reviewers rave about it on Amazon, all stating something along the lines of, "10/10 would recommend, I've ordered this six times now ... it's the best mascara I've ever used." Truly, it's that good. 

Despite what those '80s face wash ads told us, washing one's visage over the sink is not an ecstatic pleasure but more a splashy mess of water violence. As a lazy lady who hates outside-sink puddles, there are few things I love more than a facial towelette to gently remove the day's grime. However, as a person who cares about our burning planet, I always feel guilty about creating more waste.

But lo! These No. 1 bestselling Neutrogena Makeup Remover Wipes have solved my inner conflict. They are, as advertised, indeed ultra-soft and gentle while remaining highly effective at cleansing with zero water dripping down your arm. They are also plant-based, completely compostable and ophthalmologist-, dermatologist- and allergy-tested.

With this two-pack deal, you get 100 washes for less than $8 — more than three months of avoiding the tyranny of your sink.