Tess Holliday slams body-shaming Snow White poster
Chloe Moretz is the latest celeb to star in a reimagining of Snow White and her upcoming animated retelling of the classic, called Red Shoes And The 7 Dwarfs, is getting flack from critics who say its marketing campaign is body-shaming.
The movie is about seven princes who have been put under a spell that's transformed them into dwarfs. They set out on a quest to find enchanted red shoes that will lift their curse. The only problem is that the shoes actually belong to Snow White. Her reason for wearing them: they transform her from a short, curvy woman, into a tall, thin woman (a form that she - based on the trailer - appears to prefer when existing in the outside world).
Check out the trailer.
Already, the concept for this movie is making all types of alarm bells go off in my head. Obviously, Snow White is beautiful whether she's curvy or thin, so she shouldn't need the enchanted shoes to begin with. With that being said, that could be the movie's overarching, body-positive theme in the end.
The only problem is, the movie's posters aren't body-positive at all. Plus-sized model Tess Holliday spotted one and was instantly offended over it's body shaming tagline. The poster depicts Snow looking tall and slender in her magic pumps standing next to the real Snow (who's short, curvy, and makeup-less). The tagline asks: "What if Snow White was no longer beautiful and the 7 dwarfs not so short?"
Tess took to Twitter to blast the poster, asking why being fat automatically means Snow isn't beautiful.
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? 🤔😏@ChloeGMoretz pic.twitter.com/PVhgwluGTM
- Tess Holliday 🥀 (@Tess_Holliday) May 30, 2017
She tagged Chloe in the post.
Based on the complete breakdown of the movie's plot, it does seem the movie will have a body-positive message: "Red Shoes And The Seven Dwarfs is a parody that will give the classic fairy tale a twist, setting the story as if the dwarfs were actually seven cursed princes. Snow White, the beauty in the red shoes, appears in front of the dwarfs, who must be kissed by the most beautiful woman in the world to break the curse. As they get into an absurd competition over her kiss, the once arrogant, looks-obsessed princes gradually realise the true meaning of beauty," Variety reports.
Still, a tagline that posits that Snow is not beautiful because she's not skinny is not only offensive, but totally misleading and disheartening for plus-sized girls who see this poster.
Tess' followers chimed in to voice their disapproval of the poster's message.
This is some major BS-the majority of American women who are that size shouldnt take their kids or buy anything related to that project😒
- BibaGirrrl (@BibaGirrrl) May 30, 2017
this is why I feel like people are brainwashed towards bigger people .. doing shit like this isn't okay!!
- Seven Monroe (@thatgirlBarbie_) May 30, 2017
I'm so confused by this... how was this actually made? It's a joke? Right?
- Linz Unicorn Sminks (@this_sminks) May 30, 2017
Uh - the 'not beautiful' Snow White has no make up on, is curvier, and can't wear heels apparently.
- Bekah Leonard (@scribblerboo) May 30, 2017
Chloe Moretz and Locus Animation have yet to respond to the controversy.
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