Taco Bell Is Inviting You to Its Biggest Party of 2025
And yes, there will be chalupas.
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Taco Bell is ready to party with you once again.
The fast food brand announced its second-annual Live Más Live event, set to take place on January 28 at the Hollywood Palladium. And just like last year's tech-fueled event, this party will also include unveiling the company's "biggest innovations," including new menu items. And you're all invited to attend.
"Live Más Live is all about celebrating the passion and energy of our fans, whether they're joining us in person or tuning in online, and this year, we're turning things up a notch," Sean Tresvant, the CEO of Taco Bell, shared in a statement. "We're bringing fans closer than ever before by giving them exclusive access to the innovation, collaborations, and unforgettable experiences that define Taco Bell. To 'Live Más' in 2025 isn't just about what's on the menu — it's about connecting with our community, pushing boundaries, and reimagining what it means to be part of the Taco Bell family."
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As Food & Wine previously reported, the 2024 event included the unveiling of several menu items, including the Chicken Cantina menu, the Cheesy Chicken Crispanada, the Crispy Chicken Nugget, and a Cheesy Enchilada Dipping Taco. Last year's event also launched the company's partnerships with Salt & Straw and Beekeeper Coffee, along with the emerging chefs who are a part of the TBX program. And Taco Bell is promising to deliver similar deets this year.
You have two ways to join the event. The first is by streaming it live via Taco Bell's YouTube channel on January 28, 2025, at 5 p.m. PT. The second is in person. On Tuesday, December 10 at 2 p.m. PST, Taco Bell FIRE! Tier Rewards Members have the chance to sign up for complimentary hotel accommodation, a voucher to use toward travel and expenses, plus tickets via Tuesday Drops on the app (all on a first-come, first-served basis).
For information on tickets and streaming, follow along at tacobell.com/livemaslive.
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