Sophie Bille Brahe Debuts Pop-up at Bergdorf Goodman Exclusively Launching Necklace
Sophie Bille Brahe is raising the bar with Bergdorf Goodman, debuting her first pop-up at the retailer to launch her Collier de Lettre Royale necklace.
The brand, which is known for its uniquely Scandinavian take on fine jewelry and white diamonds, has been with the retailer since 2020 but the pop-up sees her land in the New York store’s main jewelry salon.
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“The Collier de Lettre Royale is a creation I’ve envisioned for quite some time, aiming for something truly grand,” Bille Brahe said. “To have the opportunity to showcase it on the ground floor of Bergdorf Goodman feels like the ideal moment to bring this vision to life.”
The designer labeled the retailer “a top-tier destination and a true symbol of luxury with a devoted global following. To me, Bergdorf Goodman embodies the height of modern luxury. Being included in their assortment is truly an honor. I’ve always had a deep admiration for Bergdorf Goodman — it holds a special place in my heart, and I make sure to visit every time I’m in New York.”
In fact, Bille Brahe has been spending more time in the city as of late, recently opening her first U.S. store on the Upper East Side, bringing the full expression of her whimsical work Stateside.
The Collier de Lettre Royale offers a new interpretation of Bille Brahe’s design with customizable letter pendants to fit into the wearer’s own story. Made with 18-karat certified recycled yellow gold, the piece can be customized with from one to five letter pendants that are attached to the necklace with a jump ring set with pavé set diamonds. The designer enlisted Danish influencer Sophia Roe to appear in a campaign revealing the piece with the U.S. retailer.
The pop-up runs until March 16 and features the new necklace and a mix of exclusive diamond pieces, including a variety of Collier de Tennis necklaces, tennis bracelets, earrings, ensemble rings and a larger assortment of her signature Lettre de Lumiére collection. “It exudes a refined elegance while still being able to connect with personal history,” the designer said of the exclusive necklace.
“I love how the piece can be customized, with the option of one to five letter pendants, allowing it to tell a unique story of the wearer like never before,” she said.
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