Skittles has abandoned its rainbow in honour of Pride Month and people are angry

White skittles
Would you buy them? [Photo: Twitter/MrsBudd‏]

“Taste the rainbow” is a slogan most of us are familiar with.

As is what’s inside a packet of Skittles; a selection of small round sweets in all colours of the rainbow.

But to celebrate Pride Month, Skittles is ditching its multicoloured ways and making its packets – and sweets – totally white.

The idea being that the only one rainbow matters this Pride.

The flavours will (thankfully) remain, though, so for the time being eating a packet will be a bit of a roulette.

Pride Month or no Pride Month, we can imagine a ‘mystery bag’ style pack will go down well with customers, and many are thrilled at the packet’s release and what it represents…

But the majority of reactions haven’t been positive.

A large number of Twitter users have suggested the brand are trying to maximise its profits, without actually helping the LGBT community.

Some even said they found the new packets racist, as the company chose white as a neutral colour rather than another shade.

Whether they want to chow down on the white skittles or not, other social media users have defended the whited-out packs, saying that they don’t deserve the criticism.

Above all, regardless of matters of race, equality and Pride Month, Twitter users’ greatest concern seems to be that they won’t be able to skip their least-favourite flavours.

If you’re not a fan of the lime or orange flavours, there’s no way of telling which ones they are.

The horror.

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