ASOS is the latest online retailer to fall victim to online mockery for selling a “high-vis” hoodie in the name of fashion.
The unisex garment comes in neon orange and features grey reflective stripes similar to those worn by construction workers for safety purposes.
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But dressing like a builder doesn’t come cheap, as ASOS is flogging the ‘Collusion Everyone Together’ hoodie for £30.
Of course, this hasn’t gone unnoticed with social media users calling out the retailer for seeking sartorial inspiration from the local building site.
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One joked: “Pretty sure that’s just a high-vis, ASOS.”
While another tweeted, “So you can pay £30 dress like you work on roadworks 9-5. Cheers ASOS.”
Are asos alright? £30 to look like I’m gonna go building houses with my fella?? pic.twitter.com/3FLKkpCKHy
— em (@emixxyy) February 28, 2019
Pretty sure that’s just a high vis asos mate x pic.twitter.com/iav58oa1Dx
— Kim (@kimra_7) February 25, 2019
yeh asos I wanna look like I’m on a construction site everyday pic.twitter.com/E6543zqDkz
— Caitlin Wrend (@caitlinwrend) February 25, 2019
So you can pay £30 dress like you work on roadworks 9-5. Cheers ASOS 😂😂 pic.twitter.com/XZHaED4qD3
— Niall Burke (@OfficialNiallB) February 28, 2019
Are asos alright? £30 to look like I’m gonna go building houses with my fella?? pic.twitter.com/3FLKkpCKHy
— em (@emixxyy) February 28, 2019
But it’s not the first time the online giant has come under fire for its bizarre fashion items.
Last month, the budget-friendly site was ridiculed for selling a pair of see-through tracksuit bottoms with social media users likening the garment to “clingfilm”.