Sharon Osbourne has switched up her trademark red hair for a brand new platinum white/blonde look.
The TV personality debuted her dramatic colour transformation via celebrity colourist, Jack Martin who shared an image of her hair overhaul on Instagram alongside an older photograph of her previous deep red locks.
He explained that Osbourne, 67, had been colouring her hair every week for the past 18 years, but had grown “very tired” of trying to maintain the bold shade.
“Another great day in my career welcoming the most beautiful and elegant talk show host and entertainer @sharonosbourne for a complete transformation,” Martin wrote.
“Sharon has 100% white hair and she was colouring her hair once a week dark vibrant red for the past 18 years.
“She explained to me that she wanted to do this transformation long time ago but every time she attempts it ends up with a disaster.
“Sharon was very tired of colouring her hair once a week and she was obligated to since she is on tv almost every day hosting her popular tv show @thetalkcbs.”
The colour stylist went on to explain that, after telling Osbourne that he would do his best, the transformation took him “a total of 8 hours from start to finish to get her to a platinum blonde so she doesn’t have to be committed to colouring her hair once a week anymore.”
He concluded: “I had great time spending my day off with this gorgeous, humble, and sweet soul.”
After sharing the new colour reveal, many Instagram users turned to the comments to praise the TV host’s new look, and her stylist for achieving the results.
“Her face looks so soft now....beautiful job for a beautiful lady!” one person wrote.
“Amazing!” agreed another. “She looks so soft and beautiful.”
“She literally looks like royalty with white hair,” another user commented.
READ MORE: The best celebrity hair transformations
Sharon Osbourne isn’t the only celebrity Martin has recently transformed with colour. He was also responsible for Jane Fonda’s new grey hue, which she debuted at the Oscars earlier this month.
“I had the honour and the pleasure to transform the legendary actress @janefonda hair specially for the 2020 Oscars,” he wrote alongside an image of the pair together.
“Spending 7 hours with this amazing Hollywood star and witnessing her energy, beauty, strength and femininity was so inspiring.”