Sephora Unveils 2025 Beauty Insider Birthday Gifts: Makeup by Mario, Summer Fridays, Kérastase and More

Sephora’s 2025 Beauty Insider Birthday Gift collection presents the most expansive selection in the program’s history, offering curated beauty products from top-tier brands to Insider, VIB and Rouge members. This annual celebration highlights Sephora’s commitment to rewarding its loyal customers with exclusive and desirable beauty items.

The Beauty Insider program is free to join, allowing customers to access a variety of rewards, discounts and personalized perks. Membership is tiered, with upgrades based on annual spending. To qualify for Insider status, customers need only sign up, while VIB members gain access to additional benefits after spending $350 annually. The coveted Rouge status, which unlocks the most exclusive rewards, is achieved with a $1,000 annual spend.

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For the 2025 Birthday Gift collection, Sephora has partnered with renowned beauty brands like Makeup by Mario, Summer Fridays, Laneige, Amika and Kérastase. These gifts feature fan-favorite skin care, hair care and makeup products that cater to a variety of beauty needs. Fragrance enthusiasts will also be pleased with offerings from Juliette Has a Gun, with Burberry and Kayali gifts expected later in the year.

VIB and Rouge members can take advantage of exclusive rotating gift options throughout the year. Starting in January, Skinfix products will be available from January through March, followed by a fresh selection of top brands for the remainder of the year. These rotating gifts ensure that members continue to enjoy new and exciting perks as they progress through the program.

To redeem their birthday gifts, members can visit Sephora stores, Sephora at Kohl’s, or shop online with a $25 minimum purchase. Alternatively, members can choose to redeem 250 Beauty Insider points, a unique in-store option that further enhances the in-store shopping experience.

Launch Gallery: A Day in the Life at Sephora

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