Other glossies are going to have to pull something really special out of the bag for their September issues, because British Vogue have got Rihanna.
Yes, Rihanna is the magazine’s September cover star, making the issue a landmark in itself: she is the first black woman to have graced the cover of the September issue in the publication’s 102-year history.
The 30-year-old looks incredible on the cover, shot by Nick Knight and styled by Edward Enninful, wearing a Prada dress, gloves from her own brand, SavagexFenty, and a floral headdress created by floral artist Azumam Makoto.
Perhaps the most striking aspect of the cover is Rihanna’s makeup look, created by Isamaya Ffrench.
In it, the fashion icon rocks Geisha-style deep red lips, blush pink eyeshadow, lashings of mascara and pin thin eyebrows reminiscent of the 90s.
The epic choice of cover star for the landmark issue follows the mission of British Vogue‘s editor-in-chief, Edward Enninful, to tackle representation of a diverse range of ethnicities, ages and sizes within the magazine upon taking up his post in August 2017.
Just last month, Enninful picked 64-year-old Oprah Winfrey for the August cover.
For monthly glossy magazines, the September issue is the most important in the calendar.
September is basically the ‘New Year’ of fashion: it rings in the new autumn/winter season, signals a period of reinvention, and gives fashion magazines a chance to make a statement with the best cover stars they can afford.
And international Vogues are stepping up to the plate, too, in what is turning out to be an exciting September for fashion.
Just yesterday it was reported that Beyoncé will be covering Vogue US, and booked the first ever black photographer to shoot the cover of the magazine.
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