If trying to track down an in-stock Hatchimal, last year’s sell-out festive must-want, is still fresh in your mind, you might want to check out this year’s most wanted Christmas toys list.
And start your shopping early, particularly as the Hatchimals Surprise, this year’s reboot at £74.99, is also expected to be a huge smash hit. (*spoiler alert* the ‘surprise’ is twins!)
The latest Nerf blaster, the original 1970s Stretch Armstrong action figure and an animatronic roaring tiger all make the must-have list this Christmas, as British parents prepare to fork out an average of £121 on each child.
At £134.99, Hasbro’s FurReal Roarin’ Tyler, which responds to sound and touch and has over 100 movement combinations, is the most expensive toy on the 12-strong list. While the relatively inexpensive £9.99 collectible LOL Surprise dolls are predicted to be one of this year’s top stocking fillers. (Although not all parents are happy about the toy’s limited edition bigger version)
Family games, collectibles and characters from movie blockbusters also dominate the Toy Retailers Association (TRA) annual DreamToys list of predicted top sellers.
Lego’s £84.99 Star Wars BB-8 and the £69.99 Paw Patrol Sea Patroller are also expected to be sell outs, as is the £49.99 high tech tag game Laser X.
The rather unpleasant sounding Toilet Trouble, the £17.99 kid’s game that asks: “Which flush will cause the gush?” is expected to replace Pie Face as this year’s most wanted family board game. Who doesn’t want to be sprayed with pretend toilet water?
The list is decided by a panel of leading toy retailers in the UK including Argos, Boots, Selfridges, Smyths Toys, The Entertainer, TK Maxx and Toys R US.
Commenting on this year’s list, Frederique Tutt, global industry analyst for the NPD Group’s toy division said: “The £3.5 billion-strong British toy market is holding on to its position as the largest market in Europe and the fourth biggest worldwide.
“This year, British kids aged up to 11 years will receive on average 11 toys for Christmas, worth collectively £121.
“All year, affordable collectibles have topped the best-seller lists, with seven out of the top 10 best-selling toys since the beginning of 2017 retailing for under £10.”
Gary Grant, chair of the DreamToys committee, said: “This year’s DreamToys top 12 is an exciting range of innovative toys that demonstrate the creativity of the toy industry and the magic of Christmas.
“From the biggest collectible trends and licenses of 2017 to exciting action products and board game sensations, this year’s list is incredibly diverse and with price points to suit all budgets.
“With so many products vying for a child’s attention it’s pleasing to be able to pick a list that promotes togetherness, innovation and creative play that will capture the imagination this Christmas.”
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