Retailer JOY slammed for sexist Christmas campaign

Clothing store JOY has come under fire not once but twice this week for its misogynistic Christmas campaigns.

An email newsletter doing the rounds a few days ago prompted a social media backlash after it encouraged women to wear “knee-length skirts” and “respectable necklines” to meet their in-laws.

Calling it ‘outdated’ and ‘offensive’, many JOY customers vowed to stop buying from the company.

Seemingly not happy with this poor choice of wording, the retailer also used a tasteless joke in the window of its Brixton store: “Q. Why is Santa always so jolly? A. He knows where all the bad girls live.”

JOY have yet to respond to this latest saga but did post an apology in relation to the newsletter controversy. Explaining that it was inspired by real customers wanting clothes for a ‘meet the parents’ scenario over Christmas, the store said: “We used weirdly-crafted satire and it seemed to backfire on what was an enthusiastic and well-meaning email to give customers some inspiration ahead of the Big Day. Indeed, in retrospect, and thanks to some of our more forthcoming and expressive customers, we now see that a poor choice of phrasing was used.”

“We acknowledge this error in judgement, and, as such, we would like to apologise to anyone who felt offended. We’re also aware there are many truly amazing parents who make you realise none of these things even matter (which they don’t, and shouldn’t, especially not in the 21st century, and especially not when our focus should be how many rounds of food we can fit in before it runs out).”

Seems like JOY (and plenty of others) could do with a lesson in the mind of the modern woman.

London hotel gives ‘disgusting’ beauty rules to female staff

The world is losing it over Theresa May’s leather trousers, but is it taking away from the politics?