Represent 247 and Puma Team Up for Hyrox-inspired Collection
Luxury sportswear label Represent 247 has teamed up with German sportswear giant Puma for a slick new clothing and footwear collab centred around the Puma Deviate Nitro 3 running shoe.
The carbon-plated runner is the footwear of choice among many of the world's best Hryox athletes, including Pro Doubles World Champion Jake Dearden, who heads up the menswear line alongside British track and field athlete Phoebe Gill, the face of the first-ever Represent 247 women's range.
The Deviate Nitro 3 has been redesigned for the limited-edition collab with the 247 colour palette, detailing and logo. The rest of the shoe keeps its signature attributes, including a 39mm max stack height and 10mm drop for propulsion on run sections, a carbon-plate for maximum energy transfer, and a nitrogen-injection foam midsole for a responsive and cushioned ride. There's also the same 100% rubber outsole for traction on the workout stations.
'Our aim was to learn from one of the best in the industry and elevate our product line, starting with the creation of an elite performance running shoe,' says co-founder and creative director of Represent George Heaton. 'Puma, already known for developing the number one shoe in Hyrox, a sport with which we’re authentically connected, was the perfect partner to help us achieve this goal.'
Elsewhere in the capsule, you'll find familiar elevated gym wear items from the Represent's performance sub-label, all featuring the Puma x 247 branding, including a performance tee, shorts, singlet, sweatband and socks, rest-day hoodie and sweats, and a rucksack for stashing your kit come race day.
247 X Puma Deviate Nitro 3 Elite
247 X Puma Hoodie
247 X Puma Oversized T-Shirt
247 X Puma Oversized Tank
247 X Puma Sweatpant
247 X Puma Shorts
247 X Puma Backpack
247 X Puma Headband
247 X Puma Race Socks
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