Primark tells customers not to buy its products online

Primark customers were excited about Amazon's launch. [Photo: Getty]
Primark customers were excited about Amazon's launch. [Photo: Getty]

Fans of the discount clothing chain have longed for Primark to launch an online shop and yesterday, we thought our prayers had been answered.

Though it wasn’t quite a Primark e-commerce store, Amazon started selling select items from Primark’s Atmosphere range via third party sellers. As long as you have Prime, you can get the items the very next day, no leaving the house required.

As it turns out, there’s a catch. The prices were higher than in-store, and now Primark has taken the unprecedented step of issuing a statement warning customers against buying its products on Amazon.

It released a statement on Twitter warning customers the store has “no commercial partnership” with Amazon.

READ MORE: A look at Primark’s vegan skincare range

The statement said: “We do not have a commercial partnership with Amazon and any Primark products which appear on the site are being re-sold by third parties, at higher prices. We encourage our customers to visit us in our stores to find the best value.”

The Primark products currently on offer via third-party sellers on Amazon appear to be limited to womenswear and its Disney and Harry Potter merchandise.

The prices the independent sellers are charging are as much as double the original value of the items.

The tweet spurred customers on to demand the budget-chain start up an official online store.

READ MORE: Take a look at Amazon’s best selling pair of tights

Many people were worried that if Primark did decide to have an online presence that the price of the clothing would go up. Its current model has made it one of the few brands spared from the high street consumer crisis.

The company forecast last month revealed that Primark’s sales have risen by as much as 4% during the last financial year. It’s store-only model is proving popular, with a brand new flagship store in Birmingham said to have bolstered its sales.

For now at least, it appears the only place to get your Primark essentials still remains in store.

Watch the latest videos from Yahoo Style UK: