Primark makes 'ground breaking' change to over 100 UK stores including three Scottish outlets
Primark is set to introduce a brand new line of clothing for shoppers with disabilities into three Scottish stores later this month.
The high street stalwart announced its adaptive clothing line will be available in 31 stores nationwide from Tuesday, January 28. It will also be available to shop through 113 stores that offer the click & collect service.
Glasgow shoppers will be able to shop the new clothing line in stores based in Braehead Shopping Centre and on Argyle Street. Meanwhile, it will also land in the capital city, with Edinburgh's Princes Street store also included.
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Part of Primark's commitment to accessibility across its business, the 49-piece line has been developed with Unhidden Founder Victoria Jenkins, an award-winning fashion designer and disability campaigner.
The collection will boast features that has been designed around men and women who have long-term or temporary disabilities. It will include a variety of wardrobe staples from t-shirts and trench coats to jumpers and jeans.
Primark also worked with the disabled community through focus groups and hands-on sessions to help make dressing easier. Adaptive features include magnetic zippers, snap fastenings, trouser waist loops, alongside hidden openings for tube, stoma and catheter access.
Appealing to a diverse range of disabilities, there will also be a range of options for those who use a wheelchair. After sharing news of the new collection Instagram, it has been met with a flurry of praise from shoppers who love the retailer's approach to inclusive fashion.
One shopper remarked: "Congratulations this is brilliant. Looking forward to seeing this collection."
A second fashion fan agreed: "Well done, Primark! Love your inclusive approach to clothing and style."
Someone else penned: "Brilliant work to see."
Someone involved with the campaign wrote: "Honoured to be part of such a ground breaking project. Thankyou for giving us the opportunity!"
The launch of the adaptive clothing line comes after findings from the Research Institute for Disabled Consumers (RiDC) found challenges and frustrations among the disabled community when it came to buying fashion and clothing.
It also comes just a year after Primark launched its first ever adapted lingerie line in stores last year. Priced from £8, the four-piece collection boasted a seam-free black bra, lace baralette, briefs and period pants brief.
Commenting on the launch, Ann-Marie Cregan, Trading Director for Primark said: “Primark has always stood for making affordable fashion accessible for everybody and every body. There are millions of people in the UK today whose needs aren’t being met on the high street.
"This collection is an important step in ensuring that more people can find clothes that help them to look and feel their best without the high price tag that often comes with more specialist items or having to invest in expensive alterations. We’ve developed a range that focuses on timeless wardrobe staples that are carefully designed to be versatile and affordable.
"It has been amazing to collaborate with Victoria and bring her expertise and experience in adaptive fashion design to our teams. From discreet magnetic closures and waist loops on this season's denim, to hidden tube access and soft, friction-free pyjamas, we’ve worked hard to incorporate adaptive features without compromising on style or comfort."
Examples of items in Primark's adapted clothing line
Women's trench coat, £40
Women's seated trench coat, £30
Women's poplin shirt, £18
Women's v-neck knitted jumper, £24
Men's Oxford shirt, £16
Men's Straight leg jeans, £14
Men's padded gilet, £12
Women's ribbed nightwear top, £12, and wide leg trousers, £14
Women's leisure zip through top, £20, and straight leg bottoms, £16
