Pharrell's Champagne Collab Delves Into the History Books
If you would like to, it is possible to incorporate the fantastical imagination of Pharrell into almost every aspect of your life.
You can wear Pharrell clothes. His meticulously made Louis Vuitton menswear designs if you're a luxury fiend, or his Billionaire Boys Club and Icecream apparel with sneaks from his Adidas collaboration if your sartorial purchases are typically more casual.
You can stay at the Pharrell hotel. It's called the Good Time, it's in Miami and it's a pastel paradise.
You can wash your face with Pharrell skincare. Rice powder is seemingly the secret to his eternal youth.
And, as of this weekend, you can even pop a birthday bottle of bubbly, Pharrell style.
“The best part about a birthday are the people who want to celebrate it with you,” says Pharrell, speaking on his new collaboration with Moët & Chandon which sees him reinstate the bow that originally adorned the brand's champagne.
The bow is detachable, designed this way so one can wear them as brooches. A tempting proposition as each is painstakingly crafted by Parisian embroidery studio Atelier, Baqué Molinié.
Alongside the bow-adorned bottles comes a limited-edition collection comprising three 75cl bottles: one blue, one red, one gold.
Each nods to Pharrell's affinity for pearls via white polka dots that are employed as a trim and also spell out Pharrell's name under the bottle's customary Moët & Chandon branding. These details are carried over to the gift boxes (each coloured in accordance to the bottle) as Pharrell knows all too well that the unboxing experience is where one's celebratory mood starts to kick in.
The Pharrell Williams and Moët & Chandon collection is now available. Prices begin at £50.
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