People think Boohoo has been putting pillows under models' clothes to sell their maternity range
Boohoo has been accused of stuffing models' outfits with padding to sell maternity clothes.
Shoppers have been sharing pictures on social media of models wearing outfits they believe have been stuffed, prompting some to question why pregnant models weren't used if this is the case.
Really @boohoo you really expect us t believe that this is a “pregnant belly” you can literally see the pillow stuffed up her dress 😂 pic.twitter.com/fVUOrkE9IS
- Georgia Hallgalley (@ballbaggey) January 15, 2019
I feel like @boohoo didn’t even try to make this model look like she was actually pregnant. pic.twitter.com/70lL0JWb9b
- Courto (@courtneyyhudson) October 30, 2018
The fashion brand has not yet commented on the speculation.
Recently ASOS denied using padding on plus-size bodies, telling Cosmopolitan UK: "The images on site show the model’s natural body shape as it is with no padding or adjustment made."
The accusations come a week after Boohoo was called out for selling a jumper containing real fur, despite advertising it on the site as 'faux'.
The fashion brand's 'faux fur pom pom jumper' was sold on the site in September 2018 and was found to contain real fur, likely to be from rabbits, following an investigation by the Humane Society International and the Advertising Standards Agency.
The jumper is no longer on sale, and Boohoo told Cosmopolitan UK:
"At boohoo we have a strong commitment against the sale of real fur in any of our products. We have robust policies and procedures in place to ensure that we are able to adhere to this commitment. Boohoo has a team of in-house Quality Assurance experts who are responsible for testing and checking of products to ensure instances such as this don’t occur."
Cosmopolitan UK has reached out to Boohoo for comment.
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