This is not a drill: Greggs has officially launched a vegan sausage roll, and the snack game for non meat-eaters just got a whole lot wilder.
With Veganuary in full swing (if you're trying, read our guides to the best vegan protein powders, plus our ultimate how-to for a vegan diet), the bakery has announced a vegan-friendly version of its most iconic product - the sausage roll - which is made with butter-free pastry and a 'bespoke' Quorn filling.
Just in: Greggs is launching sausage roll
Whilst the full nutritional information of the vegan pastry is yet to be released, WH does know that it'll stand at 311 calories compared to the 327 calories of the standard pork-filled sausage roll. Plus, the chain revealed on social media that:
The pastry will be 147mm long
The pastry will have 96 layers of 'light and crisp' puff pastry
Plus a Quorn meat-free sausage filling
And 'optimal flake resolution'.
But what does resident WH nutritionist Jenna Hope think? She said: 'Whilst it's great that Greggs are offering vegan alternatives, it's important to remember that just because it's vegan doesn't make it healthy.'
'The vegan sausage roll contains 1.9g of salt, which is nearly a third of your total daily allowance. Its also high in saturated fats and so I wouldn't recommend eating these daily.'
However, with over 1.5 million Greggs sausage rolls selling in the UK per week, and over 3.5 million vegans in the UK, WH reckons there may be vegan sausage rolls all round from today, Thursday 3rd January, when they launch.
Roger Whiteside, chief executive at Greggs, said:
'Like many food retailers we have seen increasing demand for vegetarian and vegan products. We have been trying to develop a Vegan version of our famous sausage roll for some time now. It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary.'
The launch follows strong consumer demand after whisperings of a vegan sausage roll at Greggs did the rounds, including a petition by PETA last year, which was signed by more than 20,000 people.
The vegan sausage roll will be on sale in 950 Greggs shops across the country from today, Thursday 3 January, costing from £1.