After releasing a educational colouring book about menstruation, Cass Clemmer received huge amounts of backlash.
And in response, the activist and artist decided to grab people’s attention another way; by making a free bleeding photo public.
Cass, who doesn’t conform to a specific gender and prefers being referred to with they/them pronouns, is keen to raise awareness about what it’s like menstruating as a non-binary or transgender person.
(Just a heads up: the next picture features some blood.)
Though they identify as non-binary, they do menstruate and are open about their experiences of being someone who isn’t a woman, yet bleeds.
The photo uploaded on July 12 shows Cremmer sitting on a park bench having bled through their trousers holding a sign reading “periods are not just for women” and the hashtag #BleedingWhileTrans.
And beneath it they put a spoken-word poem that they’d read out at a menstrual health conference last summer.
Cremmer is well known for running an Instagram account called Toni the Tampon, which documents the adventures of a travelling tampon that answers questions and raises awareness about menstruation.
And when they took the concept of Toni the Tampon one step further by publishing a colouring book of Toni’s adventures, it received both positive and negative responses – including a nasty social media reaction.
Which is why Cremmer posted their free-bleeding Instagram post in response in the hope that it’ll inform the public that people of all gender identities bleed.
“So when I talk gender inclusion, and I wrote these rhymes to help you see, I’m not tryna bring up something shallow,” Cremmer’s poem reads.
“Periods are honestly pretty traumatic for me.”
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