Crocs are introducing new styles and we’re not sure if the world is ready.
Crocs are the divider of all people. The controversial plastic-style shoe splits the entire globe into two love-em or loathe-em camps.
Croc-lovers often cite how comfy the cumbersome shoe are to wear and how their wipe-clean status makes them the ultimate in practability.
Croc-haters, however, feel pretty passionate that the shoes are deserving of their infamous ‘ugly’ status, striking them down on some sort of foot-wearing no-no list.
Scoff all you want, but turns out Crocs are actually a pretty hot seller. That’s according to a new report by the retail resale website thredUP, which found that the rubber clogs have the highest resell rate of any brand on its site — including Anthropologie, Free People, and H&M.
A whopping 97 per cent of Crocs sell out within three months of being listed, which is 58 per cent faster than items typically sell on the website.
And fashion designers are catching onto their cult popularity too. Christopher Kane bought back the rubber design for a second time during London Fashion Week SS18, giving the plastic clog a drastic redesign with bold rhinestones.
And back in October Balenciaga became the latest designer to try and make Crocs trendy at Paris Fashion Week, adding a 10cm platform to give the foam shoe a more ‘high-end’ look.
Now the company are coming over all technological by introducing LiteRide, their most innovative design yet.
Created from “equal parts science and magic,” (Crocs’ words not ours) next-gen Crocs offer a “delightful mix of support and sink-in softness.”
In fact according to the designers, the foam in the new-style Crocs is 40 percent softer and 25 percent lighter than the foam in your bog-standard Crocs.
“We’re witnessing a shift from comfort being a ‘nice-to-have’ to a consumer ‘must-have,’ and we think LiteRide answers that call,” Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing explains.
“In fact, our LiteRide comfort technology is a perfect fit for consumers who want to feel comfortable all day every day or who simply want a stylish complement to their athleisure wear.”
The new comfort-technology will be available from crocs.com in a range of styles including the Clog, the Slide, the Sandal, the Flip, the Slip-On, the Lace, the Pacer and the Mule, you know just in case you fancy incorporating Crocs into your entire shoe wardrobe.
Over to you UGGs.
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