The Newsette Launches ‘All Access Pass’ to Distill Wellness Culture
On top of its popular Monday through Friday newsletter, which covers everything from lifestyle tips and shopping recommendations to inspiring interviews, The Newsette has launched a Sunday edition of its engaging and digestible content called “All Access Pass.”
Like its weekday newsletter, The Newsette’s “All Access Pass” is designed to empower women through content and connections, though will focus specifically on wellness culture. The inaugural edition of “All Access Pass” addresses notions that it will address and challenge including thoughts of inclusion, diet culture and whitewashing that many feel exists within today’s wellness culture.
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Since The Newsette’s beginning, said Caroline Duffy, president of Newsette Media Group, “it has always been focused on giving our readers everything they need to start their day in the right headspace: news and trending topics from fashion to business and beyond, inspiring interviews with badass women and tips that make them feel like they can tackle the day ahead. While wellness is a topic we cover regularly in the daily newsletter, we wanted to create a dedicated weekly send focused solely on this important topic.”
“Instead of exacerbating the inequities of the wellness industry, we are reclaiming wellness by offering points of access for everyone,” said the newsletter’s authors on Sunday. Moreover, they said, readers can expect to see interviews with disruptors in the industry, features of those with chronic illnesses and disabilities and insights from experts with the goal of “separating fact from fiction in the often-overwhelming wellness and illness space.”
“As we’ve written about in The Newsette, wellness culture has been co-opted in so many ways that don’t align with our ethos and goals as a brand,” said Duffy. “We want to offer an honest, authentic weekly wellness resource intended for all women — and that means separating fact from fiction by leaning on expert knowledge because it can be so hard for readers to decipher which trends on their For You Page to actually believe. Sharing suggestions for movement and strength building that are applicable across a wide range of abilities and body types and spotlighting chronic illnesses and conditions that are increasingly common among women but still don’t get talked about nearly enough.”
In conversation, Daniella Pierson, founder and chief executive officer of Newsette Media Group, told WWD that her team is always looking to get their highly engaged audience the content they need.
“When dreaming up new products for our audience, we always use data — plus a dash of intuition — to point us in the right direction,” she said. Through audience surveys and engagement metrics, the company learned that 72 percent of Newsette subscribers are seeking more coverage on health and wellness, 55 percent of its subscribers identify as chronically ill, neurodivergent or disabled, and 80 percent are prioritizing their physical health and wellness in 2024. “Those stats pointed directly to what we knew our audience wanted, and our job was to meet this need with a fact-based, beautifully designed, inclusive and highly compelling product.”
Duffy added that one of the most important goals for the company “is to not only be a resource that brings joy to our readers but to do so in a way that’s honest, inclusive and vital, and we feel ‘All Access Pass’ does just that.”
Importantly, Pierson, who often shares moments from her own journey to prioritize wellness and how she takes care of herself is “excited to introduce a non-judgmental, fact-based, inclusive and fun way to separate fact from fiction in the often overwhelming wellness and illness space — especially on Sundays, when I am often anxious for the week ahead!.”
Further, Jacqueline Ruggiero, vice president and head of brand partnerships at Newsette Media Group, said launching “All Access Pass” is a way to meet the rising demand for wellness content from the company’s audience and partners.
“We wanted to create a product that reflected our strong commitment to diversity and inclusion,” said Ruggiero. “It’s more than just an informative resource, it’s a community-centered initiative that values accessibility, diversity and authenticity. Most importantly, it gives our partners a chance to engage with women traditionally overlooked in the wellness industry and support a more inclusive, honest wellness culture.”
Pierson said she is already “thrilled to see the advertiser excitement for ‘All Access Pass,’ since it showcases that brands are using their ad budgets to show consumers that they are aligned with this new and inclusive definition of ‘wellness’ and want to be a part of powering this immensely important content.”
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