Nara Smith Has Gone Viral for Her Aspirational Content, but Her Biggest Inspiration Hits Close to Home (Exclusive)
Nara Smith reflects on her success as one of PEOPLE's 2024 Creators of the Year
2024 was truly the year of Nara Smith.
This year, the 23-year-old mom-of-three quickly emerged as a pop culture force with her viral cooking videos on TikTok, immaculate fashion sense and ASMR-style narration. Her gentle approach and online presence resonated with millions online and sparked a new-found fascination with her simple approach to life.
Speaking to PEOPLE as one of 2024’s Creators of the Year, Nara shares that her favorite trends in 2024 were the clean girl aesthetic, the espresso eye makeup trend and the return of ballerina flats, however, she actually doesn’t keep a close eye on what’s trending online.
Related: Nara Smith Reveals the Simple Reasoning Behind Her ASMR Voice in Her Videos
“I also don’t spend a lot of time on social media, so I wouldn't even know,” she says, adding that her view on content creation is simple: making content for everyone.
“I don't create content for a specific type of audience, I just share my life and whatever resonates with people is what draws them to me,” she explains. “Some people come for the cooking, some people come to see what outfits I'm wearing or they come because they're moms and they love to see [my life].”
“To me, it brings me joy that people take whatever they want to take away from my content and that [part] resonates with them," she continues. "I don't feel like I want to target anyone specific because I just want it to be a place people come to for inspiration.”
While she's become a pop culture phenomenon, spawning numerous parodies from Saturday Night Live, Ariana Grande and TikTok users online, Nara finds her own inspiration closer to home.
“I draw a lot of strength and inspiration from my mom,” Nara says. “I think she's one of the strongest people I know. Her positive outlook on life — even though so much has been thrown in her direction — is just really inspiring to me and something that I look up to and try to implement in my life. Even if things aren't going the way that I want, I think about how positive, brave and courageous my mom is.”
When it comes to the holiday traditions with her husband Lucky Blue and their family, she also draws inspiration from her German upbringing and participates in St. Nicholas Day. In Germany, children leave their shoes out in hopes that “St. Nikolaus” would leave treats and other goodies behind.
“We would just wake up to our shoes outside, filled with candy and other things,” Nara recalls. “It’s a really fun tradition that I'm excited to do this year with my kids.” She adds that she’s most looking forward to “the colder weather, making holiday treats” and “watching a good Hallmark movie” this holiday season.
Nara is ending 2024 on a massive high note personally after she and Lucky Blue welcomed their third daughter Whimsy Lou in April and are now settling into a slower lifestyle in their new home on the East Coast.
As she navigates parenting three young children — including her older daughter Rumble Honey, 4, and their son Slim Easy, 2 — the parenting advice she follows closely is “giving myself grace” and “trying not to do everything and anything just to do it.”
“I realized that not everything can be perfect,” she says. “[Sometimes] I won't be able to put them down at a certain time every night because that's just not what my schedule allows, or just not being as perfect in what I want to do. My motto [has been] ‘just do your best and you'll be fine’ and that's pretty much what I did.”
For the year ahead, Nara teases “exciting” things that are coming up for her in 2025 and says that in the new year, “everyone should just embrace whatever they want to do and do it.”
“It's so beautiful seeing people do whatever they please, [whether they’re trying out] different clothing, nails, hair or makeup,” she says. “I don’t feel like trends need to be something that we need to adhere to. While they're fun and it can be fun to experiment,t I also feel like someone being authentically themselves is just as beautiful.”
Read the original article on People