Mytheresa's Black Friday Sale Goes Viral Every Year For A Reason
If Mytheresa's annual Black Friday extravaganza isn't currently on your radar, you're going to want to change that – and stat.
The market might be flooded with cut-price fashion deals spanning the whole of 'Cyber Weekend', but this German luxury fashion platform is home to the ELLE UK team's most brag-worthy designer finds. Seriously: the whole team maxed out their shopping budgets here last year, and they're all currently doing so again right now.
Since the e-commerce site so rarely has sales this major, it's truly a treat when they do come around – and trust us, they do not mess around. Just ask one ELLE UK editor who smugly scored a bunch of The Row's wardrobe classics at 80% off last year... Intrigued? You should be.
To help you make the most of the big day(s), here's the ELLE editors' guide to Mytheresa's 2024 Black Friday sale, featuring the cult pieces and forever investments you'll have to fight us for today.
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Mytheresa's Black Friday sale: The low-down
Lucky for us, Mytheresa has historically delivered significant discounts both on Black Friday itself and over the whole 'Cyber Weekend'. For 2024, the event is set to take place from November 29 all the way through to December 2, and if previous years are anything to go by, we're expecting up to 80% off some seriously major brands and cult fashion pieces.
What's more, Mytheresa sometimes throws private designer sales and flash discounts into the mix, so it's well worth preparing a wish list of your dream investment items and checking back to see if you get lucky.
If you don't want to wait, there are already some major offers live on the site, including up to 70% off the likes of Coperni, Rabanne and Marine Serre.
What should I buy in Mytheresa's Black Friday sale?
Whether in a flash designer sale or not, don't be pressured into panic-buying this Black Friday. Not only is overconsumption so not chic, but your wallet won't thank you for over-stretching either. No-one likes buyer's remorse.
We are big fans of creating wish lists ahead of time, preferably after a good wardrobe clear-out (why not sell some items first, giving yourself a budget boost?), so when Black Friday rolls around, you can quickly see items you know you love and their respective discounts.
If you still are unsure, consider wardrobe staples and/or statement pieces that have the ability to transform your closet – be it a trench coat, great pair of boots or even a focus-stealing dress for that wedding you have looming.
This is also a great time to treat the people you love, so make a list of those you need to buy Christmas presents for, and see if any pieces fit the bill.
The Cult Buys
If you ask any fashion editor, they'll tell you Mytheresa undoubtedly has the best collection of cult pieces in its edit every season. Whether you're a fan of Marine Serre's revived deadstock jersey or Charlotte Knowles' skin-sculpting prints, there are serious brag-worthy buys to be found here (if you're quick).
Clavicle Off-Shoulder Mesh Top
Buckle Flats
Silk Scarves Jersey Top
Staud Moon Split Leather Suede Bag
The Bridal Edit
Impending nuptials? There are already so many sublime bridal options in the Mytheresa Black Friday sale, from Alex Perry's show-stopping corsetry to Rixo's dancefloor-ready feathers – not to mention Mach & Mach's glittery heels, which are perfect for walking down the aisle in.
Nova Cora Off-Shoulder Minidress
Double Bow Embellished Satin Pumps
Bridal Cutout Crêpe Gown
Draped Corset Jersey Gown
Fabergé Egg Mini Crossbody Bag
Bridal Candice Feather-Trimmed Silk Minidress
The Party Pieces
Dresses! Bags! Shoes! Jewellery! There are always so many extremely fun pieces to be found in the Mytheresa sale, each one crying out for a turn on the dancefloor. As the festive invites start to roll in, Black Friday is the perfect time to snap up some scene-stealing designer items at a fraction of the usual price. These are the party pieces we're already eyeing:
Aventador Disco Sequined Dress
Angel Tulle-Trimmed Minidress
Bonny Crystal-Embellished Tote Bag
Logo Glitter Maxi Dress
Ellipse Sequined Cutout Midi Dress
Embellished Satin Mules
The Wardrobe Staples
Investing in high-quality capsule wardrobe pieces like a camel coat, leather knee-high boots and beautifully cut jeans is always a good idea – and this is your chance to do so for much less than usual. Quiet luxury brands like The Row, Toteme and TOVE are the ones to keep front of mind, and we're hoping for some good deals on our favourite denim brands, too.
Cotton Trench Coat
Bette Leather Knee-High Boots
The Skater High-Rise Wide-Leg Jeans
Shearling Denim Jacket
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