She’s known for make-up as flawless as her pristine home - and now Mrs Hinch has revealed her go-to everyday concealer.
The 29-year-old cleaning star - who’s real name is Sophie Hinchcliffe - explained to her fans that she uses Maybelline's £8.99 Instant Age Rewind Eraser Concealer.
Posting on her Instagram Story yesterday morning, the mum-of-one took her 3.1m followers through her daily make-up routine.
Other products that made the cut included a beauty blender, an Estee Lauder foundation and Bare Minerals powder.
Speaking to the camera from behind a ‘Gretel’ filter as she powdered her face, she said: “This stuff is good but expensive so I won't lie I won't be buying it again.
“Better use it up. No waste here!"
Sophie - who gave birth to baby son Ronnie last year - then finished off with Iconic's Triple Threat mascara and Urban Decay's All Nighter setting spray.
She said: “The one and only setting spray! Urban Decay all nighter! This stuff's amazing."
According to the Superdrug website, Sophie’s beloved Maybelline concealer contains “coloured pigments that perfect the under eye area, covering flawlessly.
“A hectic social life or lack of sleep can wreak havoc on the eye area – but say goodbye to dark circles and fine lines.”
It has also been favourably compared to pricier Charlotte Tilbury’s Magic Away concealer, costing £24, which also features a sponge applicator.
However, it’s the Essex-based influencer’s cleaning - rather than beauty - tips which are still the focus on her Instagram account.
On her Instagram Story, she shared pictures and videos showing how she keeps her fruit and vegetables in order.
“Who remembers me saying the other day I want to organise my veg well...straight onto eBay I went!” the star wrote.
“Sorry don't even know why I laughed but we have so much veg in the house right now because of casseroles soups etc that I want to keep them organised!”
The mum-of-one revealed that the crate appeared to have been handmade, and that she was glad she had made the investment.
She added: “They may not ever see this story but to the person that made this...it's perfect!
“I'm so pleased I bought it on eBay because it's exactly what I've been looking for!
“Also I am, over the moon with this eBayer! It wasn't my cheapest eBayer but I can tell someone has made this from scratch painted it! It was all labelled up bless them!”