Moscot, Maison Assouline Team on Coffee Table Book
LONDON — Moscot’s father-and-son duo Harvey and Zack Moscot are taking a trip down memory lane of their 110-year-old family business in a new book with Maison Assouline.
The coffee table book is every bit brand Moscot with its signature sunshine yellow canvas cover and a pair of embossed spectacles that features hand-illustrated eyes.
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“Assouline is family-owned, so it was symbolic,” said Harvey in an interview with Zach at the Maison Assouline store on Piccadilly.
The book opens with a foreword from the father and son, who are fourth-generation Moscots, respectively followed by an introduction by Joel Stein and an accompanying portrait of Hyman Moscot, the brand’s founder, in 1942.
In the black-and-white photograph, Hyman is posing in a studio wearing a suit with a borrowed oversized coat and a hat — the purpose of the portrait was to send proof back to his family back in Belarus that he had succeeded in making it in America.
A single image could tell the tale of the American Dream rather than an overcomplicated letter detailing the trials and tribulations of American life.
The tome goes on to explore Moscot, from its first retail store on 94 Rivington Street in New York City to its other various spaces around the city. To date Moscot has more than 50 stores worldwide with more than 220 employees and offices in New York, Switzerland and Hong Kong.
There are chapters on Moscot’s different spectacle models; the brand’s music initiatives that Harvey Moscot, a collector of guitars, started in 2004, and heaps of images of Hollywood stars and athletes such as Lady Gaga, Johnny Depp and Cristiano Ronaldo wearing eyewear pieces from Moscot.
The book is a testament to Moscot’s growth.
According to the brand, they’ve been on a double-digit growth trajectory of 250 percent from 2018 to 2023, adding that year-on-year revenue increased by 19 percent in 2024 and is expected to increase by 16 percent in 2025.
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