Meghan Markle’s Favorite California Fashion Brands: Heidi Merrick, Reformation, Frame and More Trendy West Coast Labels She Loves

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Even before Prince Harry and Meghan Markle stepped down from their royal duties, the Duchess of Sussex was repping clothing brands from her home state of California. Since the couple relocated to the high-end neighborhood of Montecito, Markle has continued her West Coast style streak, selecting pieces by Staud, Heidi Merrick and Frame, among others.

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Ahead, nine Californian labels loved by the duchess.

Heidi Merrick

favorite fashion clothing brands meghan markle wears, Meghan Markle presents a trophy to Prince Harry at the Royal Salute Polo Challenge on April 12, Heidi Merrick, white halter dress, California
Meghan Markle presents a trophy to Prince Harry at the Royal Salute Polo Challenge on April 12.

Markle has worn Heidi Merrick on multiple occasions, including at the Royal Salute Polo Challenge in April, where she sported a white halter dress with a keyhole cutout. Merrick, who was born and raised in Santa Barbara — just a stone’s throw from the duke and duchess’ Montecito mansion — launched her eponymous label in 2006. Incorporating sustainable materials and premium fabrics, Merrick’s designs have also been worn by Cindy Crawford and Selena Gomez.

Rothy’s

favorite fashion clothing brands meghan markle wears, Prince Harry and Meghan Markle in Melbourne, Australia in 2018, Rothy's, flats, California
Prince Harry and Meghan Markle in Melbourne, Australia, in 2018.

While visiting Melbourne, Australia, in 2018, Markle selected a pair of black Rothy’s The Point flats for a walk on the beach. The shoe company, based in San Francisco, crafts eco-conscious footwear woven from recycled water bottles. Stars including Emily Ratajkowski, Paris Hilton and Irina Shayk are also fans of the affordable brand.

shop now at rothy's

Frame

favorite fashion clothing brands meghan markle wears, Meghan Markle and Prince Harry at the Invictus Games in Dusseldorf, Germany in 2023, Frame, skinny jeans, California
Meghan Markle and Prince Harry at the Invictus Games in Düsseldorf in 2023.

Markle packed her favorite Frame skinny jeans while traveling to Germany for the 2023 Invictus Games. Swedish entrepreneurs Erik Torstensson and Jens Grede founded their clothing brand in Los Angeles in 2012. They’ve since hired famous spokesmodels like Gisele Bündchen, Karlie Kloss and Amelia Gray.

shop now at frame

Bleusalt

favorite fashion clothing brands meghan markle wears, Meghan Markle and Prince Harry in a video for the Responsible Technology Youth Power Fund, Bleusalt, cashmere set, California
Meghan Markle and Prince Harry in a video for the Responsible Technology Youth Power Fund.

Markle and Prince Harry surprised a group of young tech entrepreneurs last summer when they called to congratulate recipients of the Responsible Technology Youth Power Fund, which seeks to promote ethics in technology. In a brief video, Markle wore a matching camel cashmere set by the Malibu-based brand Bleusalt, which specializes in sustainable luxury basics made in the United States.

shop now at bleusalt

Birdies

favorite fashion clothing brands meghan markle wears, Prince Harry and Meghan Markle in Rotorua, New Zealand in 2018, Birdies, flats, California
Prince Harry and Meghan Markle in Rotorua, New Zealand, in 2018.

During the duke and duchess’ trip to New Zealand, Markle opted for a pair of black Birdies flats while exploring Redwood groves in Rotorua. Bianca Gates and Marisa Sharkey founded their footwear label in San Francisco in 2015. Featuring plush insoles, Birdies are known for their comfortable — yet fashionable — silhouettes.

shop now at birdies

Cuyana

favorite fashion clothing brands meghan markle wears, Meghan Markle in Sydney in 2018, Cuyana, handbags, California
Meghan Markle in Sydney in 2018.

Markle has carried Cuyana handbags for years, including during her royal tour of Australia in 2018. In Sydney, she sported a mini blush-toned saddle bag by the San Francisco-based label. Founded in 2013, Cuyana manufactures sustainable leather goods loved by celebrities like Emily Blunt, Zoe Saldana and Jessica Alba.

shop now at cuyana

Staud

favorite fashion clothing brands meghan markle wears, Meghan Markle and Prince Harry at the Invictus Games in Dusseldorf, Germany in 2023, Staud, linen shorts, California
Meghan Markle and Prince Harry at the Invictus Games in Düsseldorf in 2023.

At the 2023 Invictus Games in Germany, Markle wore a pair of linen Staud shorts featuring a cuffed hemline. In 2015, Sarah Staudinger and George Augusto launched their clothing brand in Los Angeles. Staud’s offerings include swimwear, accessories, formal and casual wear. Their stylish garb has been worn by the likes of Bella Hadid and Sophie Turner.

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Meghan Markle’s Favorite California Fashion Brands: Reformation, Staud & More [PHOTOS]

MELBOURNE, AUSTRALIA - OCTOBER 18:  (NO UK SALES FOR 28 DAYS) Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex visit South Melbourne Beach October 18, 2018 in Melbourne, Australia. The Duke and Duchess of Sussex are on their official 16-day Autumn tour visiting cities in Australia, Fiji, Tonga and New Zealand.  (Photo by Pool/Samir Hussein/WireImage)
FRASER ISLAND, QUEENSLAND - OCTOBER 22:  (NO UK SALES FOR 28 DAYS) Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex visit Kingfisher Bay Resort on October 22, 2018 in Fraser Island, Australia. The Duke and Duchess of Sussex are on their official 16-day Autumn tour visiting cities in Australia, Fiji, Tonga and New Zealand.  (Photo by Pool/Samir Hussein/WireImage)
Britain's Meghan, Duchess of Sussex prepares to depart with Prince Harry for New Zealand from Sydney airport on October 28, 2018. - Prince Harry and his wife Meghan are travelling to New Zealand to continue their tour of the South Pacific. (Photo by Rick Rycroft / POOL / AFP) (Photo by RICK RYCROFT/POOL/AFP via Getty Images)
Britain's Meghan, Duchess of Sussex prepares to depart with Prince Harry for New Zealand from Sydney airport on October 28, 2018. - Prince Harry and his wife Meghan are travelling to New Zealand to continue their tour of the South Pacific. (Photo by Rick Rycroft / POOL / AFP) (Photo by RICK RYCROFT/POOL/AFP via Getty Images)

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Reformation

favorite fashion clothing brands meghan markle wears, Prince Harry and Meghan Markle in Fraser Island, Australia in 2018, Reformation, striped linen dress, California
Prince Harry and Meghan Markle in Fraser Island, Australia, in 2018.

While visiting Fraser Island, Australia, in 2018, Markle selected a striped linen Reformation dress for an outing with Prince Harry. Founded in 2009, the eco-friendly Los Angeles-based company is best known for their feminine silhouettes and cozy knits, which have cultivated a following among stars like Taylor Swift, Kendall Jenner and Emma Watson.

shop Now at reformation

Launch Gallery: Meghan Markle's Favorite California Fashion Brands: Reformation, Staud & More [PHOTOS]

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