The new offering was announced earlier today on Twitter, in a post from the supermarket giants.
The Marks and Spencer ‘Love Sausage’, as it has been marketed, comes wrapped in bacon and in a heart formation – perfect for serving eggs in the middle of.
It is available in-store from tomorrow, 8 February, for those who are looking to make a head start on their Valentine’s themed breakfasts.
Are you ready for our Love Sausage? Heart-shaped, lightly-truffled, wrapped in bacon and in store tomorrow. Say it with sausages – tag who you’ll be sharing your Love Sausage with this Valentine’s Day! #MyMarksFave pic.twitter.com/VPQi4ENnsn
— M&S (@marksandspencer) February 7, 2019
Social media users had a field day in response to the irreverent marketing.
Morning, you’re really opening yourselves up for real innuendo today with your ‘love sausage’ 🤦🏻♂️😂
— Bruce Devlin (@BruceDevlin) February 7, 2019
You’d have someone’s eye out with the size of that!!!
— fiona hewson (@feehew) February 7, 2019
Does your wife like a love sausage? Know what I mean?
Nudge Nudge / wink wink pic.twitter.com/VZHTqTcygR
— Chris Jones (@wurzelofoz) February 7, 2019
Marks and Spencer isn’t the only food company jumping in on the Valentine’s Day bandwagon.
Aunt Bessie’s is also marking the most romantic day of the year with special edition heart-shaped Yorkshire puddings, according to Metro. The puddings come in a pack of six and retail at £1.50.
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