If you’d told us a few years ago that underwired bras would no longer be a must, we might have disagreed, but now the design is so advanced that wire-free styles can be just as good at giving support.
With 2021 research by Boux Avenue finding that 81% of us were wearing the wrong bra size anyway, it’s no wonder that after a few years of working from home millions of us fell in love with much softer, less restrictive styles.
And the bliss of life without wires digging into your chest and armpits has proven to be such a winner that retailers are now offering a myriad of really supportive but comfortable, less rigid styles that have seen millions of us retire the underwire.
Find out more about why this is the bra that so many women are reaching for every day…
Why we rate it
For those days when you’re going into the office or wearing something that just won’t look right with a bralette or sports bra, this is the perfect option.
The Total Support Wild Blooms Non-Wired Bra might be wire-free but gives you full coverage and great support so you can be confident you won’t get that tell-tale jiggle when running for the bus.
There’s no padding so it won’t look bulky under tighter-fitting tops, either. And the gorgeous half jacquard/half lace cups are finished off with the daintiest little bow.
It’s a great option for different cup sizes, too, as it’s available in sizes 34 to 44 B-H in three colourways: black, white and opaline (a soft creamy/pink).
You can also throw it into the wash at 40°C (though we recommend putting it into a soft lingerie bag which will protect it and help it last longer.)
Unsure of your size? Simply search ‘bra fit’ on the M&S website and then choose between an in-store appointment or a video call/online appointment.
What the reviews say
With over 1,600 reviews and counting, the Total Support Wild Blooms Non-Wired Bra is flying off the virtual shelves with shoppers saying things like ‘best bra I’ve bought in a long time’ as well as raving about its cut, support and comfort factors.
“Lovely fit and support, I don’t feel as though I am wearing it, which for me is brilliant!”
“Love this bra so much as it’s such a good fit. The straps stay put and there was no fidgeting or adjusting my bra during the day. I can honestly say that I found this bra the most comfortable ever and I have since bought another two.”
"They are comfortable but still pretty. They are well made and in several colours. I have since then bought several."
"At last I've found my best bra! I was fed up with wired bras but needed full support and comfort. Here it is. Soft cotton rich fabric, firm full cup support, wide comfortable straps and pretty too. I bought one to try and have now ordered two more. I am a very happy customer."
"This bra is a perfect fit for the fuller figured older woman. Highly recommend. Size wise I just went for the same size and style (also M&S) I'd been wearing. That worked for me. I recommend this bra. It's pretty and it's supportive. Very comfortable. Kind of bra you forget you're wearing! What more could you want. Good price too. I shall buy another!"
Shop now: Total Support Wild Blooms Non-Wired Bra | £18 from M&S
Not quite ready to give up your underwire yet?
M&S has you covered, literally, with the Wild Blooms Wired Full Cup Bra, £18. With over 3,200 (mainly rave) reviews, this wired, but non-padded option is available in nine gorgeous colours (we love the scarlet for a Christmassy vibe), in sizes 32-42 A-H.
“So good I’ve bought 5”, wrote one customer, while loads of other happy shoppers rate this bra for its comfort, softness, great fit, and amazing price point.
Shop now: Wild Blooms Wired Full Cup Bra A-E | £18 from M&S
Watch: The comfy bra everyone is talking about