If you’d told us a few years ago that underwired bras would no longer be a must, we might have disagreed, but now the design is so advanced that wire-free styles can be just as good at giving support.
After a few years of working from home, it's no wonder that many of us fell in love with much softer, less restrictive styles.
Not to mention you don't have to deal with wires digging into your chest and armpits. Retailers have upped their game and are now offering a myriad of really supportive but comfortable, less rigid styles that have seen millions of us retire the underwire.
Find out more about why this is the bra is flying off shelves.
Why we rate it
The Total Support Wild Blooms Non-Wired Bra might be wire-free but gives you full coverage and great support so you can be confident you won’t feel uncomfortable if you have to run for the bus or up the stairs.
There’s no padding so it won’t look bulky under tighter-fitting tops, either and the delicate half jacquard, half lace cups are finished off with the daintiest little bow.
It’s a great option for different cup sizes, too, as it’s available in sizes 34C to 44H in three colourways: black, white and opaline (a soft creamy/pink).
You can also throw it into the wash at 40°C (though we recommend putting it into a soft lingerie bag which will protect it and help it last longer.)
What the reviews say
With over 1,700 five-star reviews and counting, the Total Support Wild Blooms Non-Wired Bra is flying off the virtual shelves with shoppers saying things like ‘best bra I’ve bought in a long time’ as well as raving about its cut, support and comfort factors.
“Lovely fit and support, I don’t feel as though I am wearing it, which for me is brilliant!”
“Love this bra so much as it’s such a good fit. The straps stay put and there was no fidgeting or adjusting my bra during the day. I can honestly say that I found this bra the most comfortable ever and I have since bought another two.”
"They are comfortable but still pretty. They are well made and in several colours. I have since then bought several."
"At last I've found my best bra! I was fed up with wired bras but needed full support and comfort. Here it is. Soft cotton rich fabric, firm full cup support, wide comfortable straps and pretty too. I bought one to try and have now ordered two more. I am a very happy customer."
"This bra is a perfect fit for the fuller figured older woman. Highly recommend. Size wise I just went for the same size and style (also M&S) I'd been wearing. That worked for me. I recommend this bra. It's pretty and it's supportive. Very comfortable. Kind of bra you forget you're wearing! What more could you want. Good price too. I shall buy another!"
Shop it now: Total Support Wild Blooms Non-Wired Bra | £18 from M&S
Not quite ready to give up your underwire yet?
M&S has you covered, literally, with the Wild Blooms Wired Full Cup Bra that's also £18. Did we mention it has over 5000 five-star reviews?
This wired, but non-padded option is available in nine gorgeous colours (we love the scarlet for a Christmassy vibe), in sizes 32A-42H.
“So good I’ve bought 5”, wrote one customer, while many more happy shoppers rate this bra for its comfort, softness, great fit and affordability.
Shop it now: Wild Blooms Wired Full Cup Bra A-E | £18 from M&S
Watch: The comfy bra everyone is talking about