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For years we thought the perfect pair of jeans did not exist. We’d tried every high street store, online retailer and even hit up some designer brands to find our perfect match.
And, just when we thought it was all over, Marks & Spencer saved the day.
The high street giant sells on average 15 pairs of jeans every minute, offering short, regular and long length options at affordable prices, starting at just £19.50. The retailer has long been dubbed as sellers of “perfect” denim.
But there is one style of jeans in particular that sent shoppers into a frenzy: their Magic Jeans.
When they hit shelves (both in-store and online) in February they sold out, but they are now back in stock and ready to flatter a waistline (very) near you.
The kick flare style is new for March and the straight and skinny have also been introduced in new seasonal washes, including soft white.
But what makes them so “magical”?
Well, the jeans combine "innovative bi-stretch fabric technology and clever design details to offer great fit and effortless style."
And the clever features don’t end there.
M&S have ensured that the popular straight-legged magic jeans, available in sizes 6 to 2, are their most flattering fit yet including innovative 360 control fabric, a no-gape waistband, shaping darts to give an extra lift and a hidden front pocket for extra shape and support.
All this for just £39.50? Well, yes. We guess that’s why they call them magic.
Buy it: Magic Shaping High Waist Straight Fit Jeans | £39.50 from Marks & Spencer
The Magic Jeans are available in three hues: classic black, indigo and medium indigo to suit every mood and style.
Plus, as well as looking good you can also feel good about your purchase with these, as each pair are made from sustainably-sourced cotton, meaning less water has been used to produce the garment than conventional fabric.