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Finding a comfy bra is akin to finding the last Malteser in the Celebrations tin.
You feel instantly excited and smug, and you can't wait to unwrap it.
Sure, you can't eat a bra, but you can swap it for your less comfy versions when you get home.
The new design only launched in July, but quickly sold out as rave reviews rolled in. Luckily though, it has now been fully restocked in both white and black shades.
Why we rate it:
The non-wired and non-padded cotton cups offer comfort.
Plus, you needn't compromise on silhouette, as the cups offer a natural shape, while the thick straps offer uplifting support.
The bra has been designed with "ultimate support" in mind, so also has additional side support and shaping for great uplift.
Plus, unlike many supportive bras, it has a feminine feel with a lace trim finish.
It comes in white and black, and costs just £20. So, what are you waiting for?
What the reviews say:
The bra is already racking up positive reviews, with many women buying multiple and recommending it to their friends.
"This is one of the most comfortable bras I have bought in a long time. I told my friend who has now also bought a couple."
"I love the material, it’s really soft and feels really comfortable. I’m large breasted and the hold is great."
"I bought two of these bras and so glad I did. Very, very comfortable, a nice crisp white, fit is true to size washes very well. I've had a third one, wish there were more colours."
"Tried for style and shape, pleased I did, most comfy and good fit."
"Soft cup, comfy under band, no wires, wide shoulder straps, three hooks and eyes, and my size. I had waited for several years for this replacement of my previous favourite bra to appear."