‘Most comfortable bra ever’: The £20 M&S item women are buying in every colour

·4-min read

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After getting used to the au naturel life over the past year or so, it's fair to say that many of us are not going back to underwired bra life.

Searching for a supportive, yet comfortable, compromise? Allow us to introduce you to one of the best options on the market: The Flexifit™ Non Wired Full Cup Bra from Marks & Spencer, which is a very reasonable £20.

Having launched at Marks & Spencer in early 2021 just in time for post-lockdown, the item quickly became a bestseller, racking up hundreds of five-star reviews and selling out as women went back to purchase several in different colours.

Plus, M&S' 2022 Summer Beauty Bag just launched, packed with £160 worth of products from big-name brands such as Clinique, Aveda and This Works. You can get the beauty bundle for a bargain £25 when you spend £30 on clothes, home, or beauty buys online. So if there was ever a time to buy a new bra, now would be it. Win-Win!

Why we rate it:

What makes it so special?

Not only is there no wiring or padding, making it extra comfortable, but the flattering V-neck design is now backed up by over 1,000 reviews, with many happy customers calling it "supportive, flattering & comfortable", which lets face it, are all the keywords we look for when it comes to underwear shopping.

Many love the barely-there feel, plus support is at the core of its design, so this is no flimsy bralette. It's a full-coverage bra, which is so supportive it's even suitable for low-impact sport activity.

And, if that wasn't enough, you can wave goodbye to having to readjust throughout the day, as M&S' Flexifit technology keeps your bra in place, thanks to its four-way stretch, which M&S says creates "our best fit ever".

bra comfy M&S
The bra has been rated by over 1,000 women for its comfort. (Marks & Spencer)
The bra comes in sizes A-E and F-H. (Marks & Spencer)
The bra comes in sizes A-E and F-H. (Marks & Spencer)
The comfortable underwear comes in three hues. (Marks & Spencer)
The comfortable underwear comes in three hues. (Marks & Spencer)

Shop the M&S bra in cups A-E

Shop the M&S bra in cups F-H

Add M&S' Summer Beauty Bag to your basket

The bra, which comes in three classic colours black, white and rose quartz, is also versatile as the straps can be adjusted to be worn crossback, which is a great perk when it comes to our spring/summer wardrobe.

It also caters for all sizes, with a design for women with A to E cups and another for F to H, which gives enough support and comfort one woman said it's "the first non wired bra I have bought for decades."

We think you'll quickly find the bra pays for itself through cost per wear.

What the reviews say:

With over 1,000 reviews praising its comfort and support, it's hard to find a reason not to add this to your basket. Especially when many more customers than we can count have gone back and purchased every colour.

  • "Very comfortable so much so you think you've forgotten to put one on. Fits like a second skin."

  • "This is the first non-wired bra I have bought for decades. Wasn’t sure whether it would give me enough support. I was very pleasantly surprised. It is so comfortable I had to go and buy the full colour range."

  • "I bought the white version about a month ago and had to buy the black. It’s so comfortable and supportive. No straps slipping off the shoulder and no overflowing from the sides or cups. It looks great too."

  • "This is without doubt, the most comfortable bra I’ve ever worn. It’s soft and super comfortable, even at the end of the day."

  • "I rarely review things but I'm here now because 1. At last, a truly comfortable bra! 2. Please give us a nude/natural version!"

Buy it: Flexifit™ Non Wired Full Cup Bra A-E | £20 from Marks & Spencer

Flexifit™ Non Wired Full Cup Bra A-E
Flexifit™ Non Wired Full Cup Bra A-E

£20 at M&S

Add M&S' Summer Beauty Bag to your basket

Buy it: Flexifit™ Non Wired Full Cup Bra F-H | £20 from Marks & Spencer

Flexifit™ Non Wired Full Cup Bra F-H
Flexifit™ Non Wired Full Cup Bra F-H

£20 at M&S

Add M&S' Summer Beauty Bag to your basket

Like to match? Invest in the accompanying knickers, which come in several styles to suit your needs.

Buy it: 3pk Flexifit™ Modal Full Briefs | £16 from Marks & Spencer

3pk Flexifit™ Modal Full Briefs
3pk Flexifit™ Modal Full Briefs

£16 at M&S

Add M&S' Summer Beauty Bag to your basket