MADE New York City - hotel review

Plant life: The stunning Good Behavior rooftop bar at MADE Hotel NYC: MADE
Plant life: The stunning Good Behavior rooftop bar at MADE Hotel NYC: MADE

Photogenic, hip and refreshingly different, MADE New York City combines everything we love about the designer boutique hotel trend right now.

From the friendly and devoted staff to the hotel's commitment to partnering up with some of the city's most socially-responsible brands, it's clear that MADE genuinely cares about creating a unique New York travel experience.

Set in Manhattan, this bright, airy and beautiful hotel is affordable millennial luxury at its best.

Where is it?

In the middle of NoMad, behind the Empire State Building and parallel to the madness of Broadway and Avenue of the Americas (Sixth Avenue). If none of that means anything to you, MADE is conveniently located on the intersectional cusp of Midtown and Downtown Manhattan. Some of the city's top restaurants, including ABC Kitchen, Friedman's and Eleven Madison Park, are a short stroll away, along with the Empire State Building which is conveniently located five minutes north of the hotel. Walk further afield, and you'll come face-to-face with Macy's Herald Square, Times Square, Fifth Avenue, Madison Square Park and the Flatiron District in less than a quarter of an hour, depending on traffic, of course.

For those brave enough to take on the Subway, 28th street station (on the Lexington Line) serviced by the 6 and 4 (late nights only) trains is one block south. If you're venturing further afield upstate via Amtrak, into New Jersey via the NJ Transit or Long Island via the LIRR, Penn Station is an eight minute walk north of MADE. Three main Manhattan subway lines (1, 2 and 3) also run from Penn, too.


The 108 room, 18 floor mini skyscraper is the brainchild of developer Sam Gelin, whose ultimate goal was to 'veer away from standard cookie-cutter hotels'.

MADE is so hipster it could be in Portland, Oregon rather than Midtown Manhattan. LA-based interior design whizzes Studio Mai are the people behind MADE's unique hotel concept and have almost exclusively used handcrafted materials to create one of Manhattan's hottest new abodes.

The result is a zen-like space. From floor to ceiling, pine statues, tons of natural light, shrubbery and a mighty patchwork of native and ethnic handwoven fabrics weave throughout the place like a manmade forest. The overall look provides an understated, stripped back and natural urban setting that is further accentuated by custom raw bronze shelves, polished stainless steel fixtures and a colour palette of whites, greys and dark blues. It's ultra trendy and bohemian, but in the most unpretentious way possible.

Main recaption at MADE hotel
Main recaption at MADE hotel


Throughout the hotel, guests will find more than enough places to chill, drink, work and repeat. There's a coffee bar by the name of Paper Coffee that roasts some mightily delicious cups of joe (although extortionately priced), a glitzy Instagram-friendly bar and a private outdoor patio for hotel patrons only. There's also a fun rooftop bar called Good Behavior should you want to party into the early hours. Sadly, there is no gym for sporty types, and parking comes at a fee, though this is no surprise in this congested part of town.

Food-wise, MADE's celebrated restaurant Ferris serves up seasonal fare overseen by imaginative chef Greg Proechel and his namesake breakfast eatery also whips up everything from avocado on toast to sweet potato pancakes and fresh-pressed juices.

Good Behavior Rooftop Bar
Good Behavior Rooftop Bar

The Rooms

Every room here is quirky in its own special way. We stayed in a 14th floor city view king overlooking the Empire State Building. Continuing with the alternative stripped back theme in the downstairs lobby, you'll come across a variety of signature features: several dangling hangers in place of a closet, secret pull out draws in the bed which reveal the safe and blow dryer and a bathroom wall with blown out windows. Other stand-outs include tall windows and on-trend concrete ceilings. The low, oriental-style, bed platform holds an incredibly snug Leesa Sapira mattress topped off with lush down pillows, scattered in Frette linen. Rest assured, you will sleep well. Very well.

For your convenience and entertainment, rooms also come with flat-screen Samsung televisions, bathrobes, minibars and Revo Superconnect multi-format deluxe table radios. The bathroom is fitted with a gorgeous rain shower and stunning stone vessel sinks, but sadly it's way too small to actually get ready in comfortably.

City View King room
City View King room

Those who need their stunning views to be even more extra should request an upper floor balcony terrace overlooking the Uptown skyline.

Note, if you're a light sleeper or travelling with kids, request a room as far away from rooftop bar Good Behavior as possible. Things can get a little rowdy come 4AM. If this isn't possible, invest in a good set of earplugs from the Walgreens around the corner.

What to Instagram?

A post shared by Mag Za (@za.mag) on Feb 18, 2018 at 1:53pm PST

During the day, sneak up to the hotel rooftop bar via the stairwell. You'll probably have the entire place to yourself so it will give you plenty of time to get the perfect shot of the Empire State Building, countless NYC rooftops (including those iconic water towers) and if you're lucky, a clear view of the Flatiron District.

Best for?

Couples, families, coffee lovers, students and the odd partygoer.


Double rooms from $230 (£173) in low season; and from $350 (£263) in high. Breakfast comes at an additional cost of roughly $20 (£15) to $30 (£23) per person. Hotel handling fees are also applicable. For a two night stay, expect a $150 refundable hold for incidentals, although this charge depends on the daily rate of your room. For more information and to book, visit Mr and Mrs Smith. 44 W 29th Street, New York, NY 10001, United States. 0012122134429