LoveShackFancy x Bogner Fire + Ice Bring Playful Pastel Florals to Winter Outerwear With Coordinated ‘Mini-me’ Styles in Latest Collaboration
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
LoveShackFancy has partnered with Bogner for a limited-edition Fire + Ice capsule collection. The collaboration marks the fourth time the brands have joined forces for the German outdoor sportswear brand’s Fire + Ice line, fusing LoveShackFancy’s romantic, floral aesthetic with Bogner’s high-performance outerwear silhouettes.
More from WWD
The 27 Best Cozy Gift Ideas for Ultimate Comfort and Relaxation
3 Top Hilton All-Inclusive Resort Destinations for Weddings and Special Occasions
The 2024 Fire + Ice capsule collection features ski jackets, fleece pullovers, pants, leggings and accessories.
LoveShackFancy’s signature floral prints, like the Luna Rosa bow and Antique Fresco patterns, pop in soft hues of rosé and lavender on Bogner’s technical designs. For the first time, the collaboration includes a childrenswear line. Matching “mini-me” looks have been introduced to create coordinated family winter ensembles.
The campaign for the 2024 Fire + Ice collection embraces its alpine inspiration, featuring imagery set against a rustic ski lodge and snowy mountain backdrops. Models clad in the collection’s modern yet romantic designs relax by roaring fireplaces and frolic in the snow, evoking the warmth of après-ski moments.
The two brand’s partnership began with the winter 2021 capsule, where LoveShackFancy’s signature feminine florals first met Bogner Fire + Ice’s technical outerwear. The fall 2022 “Le Grand Chalet” collection followed, taking cues from the bold style of 1980s French ski fashion. Oversize puffer jackets, pastel hues and bold prints brought a playful, retro vibe to high-performance gear. The winter 2023, collaboration saw even more whimsical LoveShackFancy prints on Bogner’s functional outerwear and accessories.
Hessel Cohen founded LoveShackFancy in 2013, drawing inspiration from vintage, feminine styles with floral patterns among its signature designs. Now a global fashion, beauty, home and lifestyle brand, LoveShackFancy operates 17 stores worldwide and has collaborated with brands like Gap, Pottery Barn, Hurley, American Girl and Stanley 1913, among others.
The LoveShackFancy x Bogner Fire + Ice winter collection, which became available on Monday, can be found on each of the brand’s websites, select Bogner flagships in New York City, Los Angeles and London, LoveShackFancy boutiques and Bogner wholesale partners.
BOGNER FIRE+ICE x LoveShackFancy Farina Ski Jacket
$750
BOGNER FIRE+ICE x LoveShackFancy Zula Ski Pant
$590
BOGNER FIRE+ICE x LoveShackFancy Girls Franzi Ski Jacket
$490
BOGNER FIRE+ICE x LoveShackFancy Arian Neck Gaiter
$140
LoveShackFancy x Bogner Fire + Ice Winter 2024 Capsule Collection [PHOTOS]
Launch Gallery: LoveShackFancy x Bogner Fire + Ice Winter 2024 Capsule Collection [PHOTOS]
Best of WWD
Jennifer Lopez Stars in New Intimissimi 'This Is Me Now' Campaign Photos
Reformation and the New York City Ballet Collaborate On Sustainable Capsule Collection: Photos
The RL 888 Handbag: A Closer Look at Ralph Lauren's Collection
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
