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We may still be basking in the last of the summer sun, but thoughts are already turning to Christmas (there's only 107 days to go, y'know).
Many of the big beauty brands have already launched their advent calendars, and the boozy festive countdowns are also flying off the shelves.
But instead of ticking off the days till Christmas with your usual cheese or chocolate, how about thinking outside the advent box and investing in a countdown with a saucy twist: a sex toy advent calendar?
Designed to make the holiday season go with a buzz, Lovehoney has revealed their 2021 advent calendar and it's packed full of cute couples' sex toys.
The cheekiest way to countdown to Christmas, the saucy set contains a huge £370 worth of treats for £120, including the Womanizer Classic suction toy which costs £119.99 on its own.
Crammed full of everything from massagers to nipple clamps, beaded strokers to butt plugs, the sequence of 24 gifts has been carefully choreographed to build up erotic tension for a fantastic finale on Christmas Eve.
As well as a range of sex toys and playful accessories, the luxury box also includes saucy items such as sex position cards and foreplay dice.
It's been a huge hit in recent years, and this year's looks set to be no different, so if you're keen to add some kink to your Christmas countdown you might want to nab one early.
Commenting on the launch, a Lovehoney spokesperson said: “The 2021 sex toys calendar is the sexiest yet - and offers the best value with £370 worth of products for just £120.
“It is beautifully packaged with a gorgeous red box and products in tasteful red and pink colours.
“We have carefully picked the very best products available from Lovehoney for people to enjoy the build-up to the big day.
“You can save the calendar up for pre-Christmas fun in December or have fun trying out all the toys together now.
“The advent calendar is our way of saying thank you to our customers and spreading Christmas joy after a really tough couple of years.”
Buy it: Lovehoney Best Sex Of Your Life Couple's Sex Toy Advent Calendar (Man + Woman) | £120 (Worth £370) from Lovehoney
Also available from Boots
Lovehoney has also released '12 Days of Play' Advent Calendars
Lovehoney 12 Days of Play Sex Toy Advent Calendar for Women | £90 (Worth £200) from Lovehoney
Lovehoney 12 Days of Play Sex Toy Advent Calendar for Men | £90 (Worth £200) from Lovehoney
Watch: 'Fifty Shades of Grey' author E L James on sex toys, success and crashing Twitter.
So what exactly do you get in the Ann Summers sex toy advent calendar? Here’s a peep inside…
1 Womanizer Classic - the star of the show and one of the most popular suction toys on the market - a ‘real go-to’ toy.
2 Starry-eye blindfold - pink velour on the inside and pink satin on the outside with two black elastic straps.
3 Kegel balls - ideal for a beginner and a great way to tone the pelvic floor.
4 Mini paddle - fun play product.
5 Foreplay dice - 36 possible combinations with actions such as lick, nibble and massage to keep you both amused.
6 Scented candle - gives off a pleasant and subtle vanilla scent.
7 Mini G-spot vibrator - it is curved at the tip for G-spot stimulation but could equally well be used for clitoral stimulation.
8 Wrist restraints - the satin material is comfortable on the skin and easy to tie or untie.
9 Mint orgasm balm - with an active ingredient of menthol, this balm produces a cooling effect.
10 Pom Pom tickler - fun foreplay enhancer.
11 Vanilla massage oil - light, colourless oil with a pleasant vanilla scent.
12 Rechargeable bullet vibrator - the vibrations are strong which is good because this bullet is used to power a few of the other toys in this bundle.
13 G-Spot dildo - it's hollow and designed so that the bullet vibrator can be inserted inside to transfer the vibrations to the G-Spot.
14 Body massager - designed to be used with the massage oil on the back and shoulders.
15 Sex position cards - 26 show different sex positions graded easy, medium and difficult with illustrations and descriptions.
16 Nipple clamps - gold tweezer type clamps with pink silicone tips (pads) - adjustable so they can be purely decorative or squeezed more tightly to administer pain.
17 Crystal butt plug - very pretty gold aluminium plug aimed at beginners.
18 Male stroker - short, white silicone stroker which encases the tip or glans of the penis.
19 Anal beads - made in black silicone and there is a loop at the base for the bullet vibator, allowing the vibrations to transfer from one toy to the other.
20 Beaded stroker - textured internally with two rows of beads moulded into the surface - great for a beginner.
21 Slimline butt plug - made in black silicone with a loop at the base for the bullet vibrator so vibrations can be transferred.
22 Adjustable love ring - made in pink silicone with a black adjuster - easy to fit, adjust and remove.
23 Rabbit love ring - a black silicone ring with rabbit ears and a small, raised nub to stimulate the clitoris during penetration.
24 Stretchy penis sleeve - transparent sleeve which is smooth internally but has raised bumps and ridges on the outside.
You can buy Lovehoney's 2021 Advent Calendar here.