Love Island fans accuse Callum Jones after spotting detail in pics 'soft launching' new girlfriend

Love Island fans were left unimpressed after Callum Jones and his stunning new girlfriend sneakily announced their romance in a series of cryptic pics yesterday.

The 28-year-old chose to quietly slipped the fact he is dating a model called Myna Amor into a string of snaps - amid shots of boats bobbing about on the ocean and snaps from lads' nights out.

Fans didn't miss the small detail that he was holding hands with a mystery woman or that one of his snaps was her shot from behind in a street on holiday.

She did the same thing, inserting an out-of-focus shot of Callum's back in a string of Instagram pictures she captioned: "Clearing my camera roll out."

However, the subtle hints left several of their fans fuming with former scaffolder Callum - famous for dating Molly Marsh for years - accused of "soft launching" his new romance.

"Soft launching" is where instead of coming out with a new relationship you gradually introduce a new girlfriend or boyfriend. The phrase comes from marketing and it is often used when launching a new product.

Some even claimed they were let down when it emerged the hand of the woman in Callum's picture isn't his ex, writing: "Why do I feel annoyed that the woman isn't Molly."

Others were put out that Callum was off the market again. One wrote: "Why are you soft launching girls that aren’t me?" Another said: "Well there’s my heart broken." A third said: "*Sighs* not one happy camper."

It comes after they were spotted together in a Chester Spa this month - with Love Island fans sharing clips of the pair on social media.

Myna is a model signed to the Boss Models agency and has more than 25,000 followers on Instagram and often shares clips to her almost-40,000 TikTok followers.

Callum has appeared on Love Island twice - coming second with Jess Gale, 24, in the winter All Stars spin-off of the show earlier this year.