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Lady Gaga’s make-up brand Haus Laboratories has launched.
Following in the footsteps of Rihanna and Kylie Jenner, the singer announced in July that she was launching her very own beauty line, focused on self-expression and inclusivity.
"This is your glam. Your expression. Your artistry. We want you to love every version of yourself," explained a caption on the Haus Laboratories Instagram.
Gaga has launched the beauty line exclusively through Amazon, making it the first major cosmetic label to be launched by the online retailers - the global stockist helping to make the brand easily accessible to beauty fans around the world.
“[The deal with Amazon] was so wonderful because this was like, 'Let's make a deal, let's make a deal to change the world with their beauty',” Gaga told The Business Of Fashion.
Gaga celebrated the launch of the new brand by throwing a party on Monday evening, where the 33-year-old sported dramatic winged eyeliner and a subtle pink lip using products from the debut collection.
Luckily, for fans eager to get their hands on the Gaga-approved products, the wait is over, as you can now pre-order the entire range of seven products - previously, you could only pre-order some of the collection.
Although the pre-order launched on Amazon Prime Day, it was only available to Amazon Prime members.
Now the entire collection is available to Prime members and all Amazon customers in nine countries including the UK, US, France, Japan and Germany.
The Haus Laboratories products you should pre-order right now before they sell out:
Black Felt Tip Liquid Eyliner by Haus Labaratories | £18 | Shop here
Haus of Metalhead Set by Haus Labaratories | £46 | Shop it here
Glam Attack Liquid Shimmer Powder Duo by Haus Labaratories | £34 | Shop it here
Le Riot Lip Gloss Duo by by Haus Labaratories | £29 | Shop it here
Face Masque Sticker by Haus Laboratories | £24 | Shop here
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