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The Kylie Cosmetics founder launched her newest endeavour, Kylie Swim, on 17 September, with most of the swimsuits priced at $80, while sarongs are available for $45.
While some of the styles appear to be popular, as a few of the bathing suits are currently listed as sold out on the website, many customers who have already received their orders have criticised the line on social media, with TikTok and Twitter flooded with negative reviews.
According to one customer, Brianna Renee, who goes by the username @briannaxrenee on TikTok and who claimed to have spent $500 on the new line of swimwear, she was unable to show herself wearing the bathing suit on social media because it was continuously causing wardrobe malfunctions.
In another video posted to TikTok, which has been viewed more than 16.4m times, Renee shared the issues with the swimwear, with various shots showing seams coming apart at the stitching and threads hanging off while another saw Renee holding the swimsuit up to show how thin the fabric is.
A third video created by Renee about Kylie Swim, which she captioned: “The way it just keeps getting worse,” showed the same quality issues on each of the bathing suits that she received.
In the comments, many wondered why the Keeping Up With The Kardashians star, who currently has a net worth of $620m, according to Forbes, didn’t ensure that she was creating a quality brand.
“She makes SO much money and couldn’t invest into making quality swimwear?” one person asked.
Another said: “She’s too rich for this many mistakes.”
“This is the seventh review I’ve seen and also the seventh bad review I’ve seen,” someone else commented.
In another TikTok created by a woman who goes by the username @kindredl, she also revealed that she wouldn’t be able to show viewers a try-on of the swimsuits because of how “paper-thin” they are.
“I was fully aware when I bought them that there was no padding in them but I wasn’t expecting the material to be so thin that it just shows everything,” she said in the video, adding that she has purchased better quality swimsuits at Target.
In a follow-up video in response to a comment questioning whether the swimsuits can be returned, @kindred said that it has been “difficult to process a return,” before showing viewers the page dedicated to returns on the website, which notes that customers are required to email customer service.
“So, of course, right away I sent them an email because I knew I wasn’t keeping any of this stuff,” she said in the video. According to the customer, she has sent multiple emails but has not yet received a response from the company about processing her return.
According to the frequently asked questions portion of the Kylie Swim website, customers must provide photo proof “in the unlikely event” that they received an item that was damaged or defective, at which point they will be refunded or the item replaced.
The return policy states that items “can be returned within 14 days of delivery date if they are in new, unworn condition and with all original tags and hygienic liners attached”.
The numerous negative reviews of the new brand have also been shared to Twitter, with one customer describing the quality of the swimsuits as “so cheap” while another said: “Kylie Swim is just horrendous”.
“Kylie Swim is such a scam.. and that’s coming from a fan @KylieJenner!! Why do celebs make the cheapest product with a huge markup?!” someone else tweeted.
As of now, Jenner has not addressed the various criticisms of the swimwear, however, she has limited comments on her Instagram posts about the brand.
The Independent has contacted Kylie Swim for comment.