Kim Kardashian taps ex-Victoria Secret lingerie models for Skims campaign

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·Fashion and Shopping Writer, Yahoo Life UK
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Watch: Kim Kardashian recruits top supermodels for Skims campaign

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Never one to shy away from a viral internet moment, Kim Kardashian has done it again with her latest campaign for underwear brand, Skims.

The multi-hyphenate entrepreneur and reality TV star has enlisted the help of not one, but four of the world’s top lingerie models to launch the latest Skims campaign.

Kim Kardashian taps supermodels for latest Skims campaign. (Skims)
Kim Kardashian taps supermodels for latest Skims campaign. (Skims)

Kardashian has roped in Heidi Klum, 48, Alessandra Ambrosio, 40, Candice Swanepoel, 33, and Tyra Banks, 48, four women very familiar with the world of lingerie and underwear, for the latest Skims Iconic campaign for the Fits Everybody range.

Announcing the campaign on her Instagram, Kim Kardashian said including the famous supermodels was “iconic”.

“OK so I wasn’t supposed to be in this @Skims campaign but I stopped by and jumped in because it was too iconic,” she wrote in the caption. “Introducing Tyra, Heidi, Alessandra and Candice wearing our signature SKIMS Fits Everybody collection.”

In the photos, the mother-of-three is seen to join the models as they pose together with the ex-Angels in the line's Fits Everybody underwear and bodywear.

All four models are prominent names in the industry, and have all been a “spokesangel” for lingerie brand Victoria's Secret, from walking in the brand's annual fashion show to gracing everything from catalogs to the label's perfume campaigns.

Kim Kardashian new Skims campaign features Heidi Klum and Tyra Banks
Tyra Banks wears Skims. (Skims)

£32 at Skims

Whilst Kardashian never mentions Victoria Secret itself, tapping some of its former top models for her own Skims campaign makes it clear she has set out to overtake any other brand when it comes to underwear.

Skims, which was founded by Kardashian and Los Angeles-based entrepreneur Jens Grede in 2019, has a history of working with a mix of high-profile models and regular people in a variety of sizes and from different backgrounds, including Kate Moss, Megan Fox, and ​​former inmate Alice Marie Johnson.

Candice Swanepoel, Tyra Banks, Alessandra Ambrosio and Heidi Klum for Skims. (Skims/Sandy Kim)
Candice Swanepoel, Tyra Banks, Alessandra Ambrosio and Heidi Klum for Skims. (Skims)

The new campaign comes after Skims launched a new swimwear line “for every single body” in March, sharing beach photographs of herself modelling the pieces on her Instagram.

Five pieces from Skims' iconic Fits Everybody collection

Buy it: Fits Everybody high-neck body suit | £56 at Skims

Kim Kardashian new Skims campaign features Heidi Klum and Tyra Banks
The new Skims bodies are bound to be snapped up quickly. (Skims)

Buy it: Fits Everybody mid-rise brief | £18 at Skims

Kim Kardashian new Skims campaign features Heidi Klum and Tyra Banks
The Fits Everybody range comes in a variety of colours. (Skims)

Buy it: Fits Everybody super cropped T-shirt | £42 at Skims

Kim Kardashian new Skims campaign features Heidi Klum and Tyra Banks
The classic Skims crop top that Kim Kardashian has become known for. (Skims)

Buy it: Fits Everybody legging | £56 at Skims

Kim Kardashian new Skims campaign features Heidi Klum and Tyra Banks
These five-star rated leggings put comfort first. (Skims)

Buy it: Fits Everybody triangle bralette | £32 at Skims

Kim Kardashian new Skims campaign features Heidi Klum and Tyra Banks
A classic, non-underwired triangle bra. (Skims)
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