Kim Kardashian has launched a new SKIMS swimwear line 'for every single body', sharing beach photographs of herself modelling the pieces.
The reality star and entrepreneur – who went viral last week for her controversial comments on how women should succeed in business – unveiled the range on Instagram, due to launch officially on 18 March.
Crediting her celeb glam squad, makeup artist Mario Dedivanovic and hairstylist Chris Appleton, as well as photographer Greg Swales, the 41-year-old posted shots of her and other models in a tropical location, wearing a range of bikinis, swimming costumes, and swim shorts and tops that can be worn in and out of the water.
Her caption reads, "You've asked, we've listened."
Many fans expressed their excitement for the range with comments like "yes, yes, yes", "gorgeous" and "obsessed with every single piece". However, others weren't so sure it was as inclusive as intended, writing, "Where's the thickness diversity?" and "These unrealistic beauty shots should be illegal."
Discussing her excitement for SKIMS SWIM and showing designs on her Instagram story, Kardashian said to fans, "I really wanted pieces for every single body.
"So if you want to cover up and use a sarong, cover up. If you want to cover your arms we have that, if you want a triangle top or to fully cover your chest, different kind of arms, you just pick and choose, it's like lego pieces."
She explained this is, "To hide the body parts you want to hide hide and accentuate the ones [you want to show]."
Watch: 'You asked, we listened': Kim Kardashian has launched SKIMS SWM
Kardashian says the SKIMS pieces include bike shorts, short sleeves and sarongs, with some that can be worn out to dinner with a bikini still on underneath, for example.
She said the material is really stretchy but thick "to hold you in", with colours ranging from different types of nudes, to vibrant blue colours. Pieces are available in sizes XXS to 4X, and prices start from $32 (£25).
On the SKIMS official Instagram page, the range is described as "Tailored to flatter your curves, this is a new system of highly versatile silhouettes made with the innovative fit, style and comfort you already love from SKIMS."
The launch of Kardashian's new inclusive SKIMS swimwear range follows her comments made about women in business that appeared to alienate many people.
Speaking to Variety, the Kardashian sisters opened up about their new reality show, their relationships – and shared their top advice for women in business. Kim said, "I have the best advice for women in business.
"Get your f*****g ass up and work. It seems like nobody wants to work these days. You have to surround yourself with people who want to work, have a good work environment where people love what they do. You have one life, no toxic work environment and show up and do the work."
Many fans compared the advice to Molly-Mae's comments on The Diary of a CEO where she said we all have "the same 24 hours in a day", with both thought to ignore the fact that people's situations in life and opportunities differ greatly.
One fan commented, "So out of touch with the reality of our lives. A lot of us work very hard... we just weren't born into wealth and privilege" while another said, "People want to work, they just want to be paid appropriately for what they do."
Meanwhile, many also called out the hypocrisy of Kourtney heard saying "that is so true" in regards to "no one wants to work," as she is known to advocate for wanting to spend more time with her children than working – which is entirely acceptable and understandable of course.