Kim Kardashian adds (very chic) Beats earbuds to her business portfolio
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Not satisfied with conquering the beauty and shapewear industries, Kim Kardashian’s latest business venture takes her into tech, with a new headphone collection in collaboration with Beats By Dre.
Kardashian, 41, is launching her own collection of the Beats Fit Pro earbuds in three new, quintessentially-Kim colours.
The shades mimic the nude palette favoured by her shapewear brand SKIMS, launching in Moon (light cream), Dune (medium beige), and Earth (deep brown).
The mother-of-four already landed on the Forbes' billionaires list in 2021, and her net worth is currently estimated at $1.8 billion, so a collaboration with one of the biggest headphone brands around will surely boost that figure.
The Kim K Special Edition Fit Pro earbuds will be available for £199.99 (the same price as the original Beats Fit Pro earbuds) at Apple.com from 16 August and in stores from 17 August, and allow wearers to “express their identity through color [sic] by creating monochromatic or contrasted looks,” says Beats By Dre.
“I wanted to break away from the idea that headphones have to be colorful [sic] to make a statement,” says Kardashian in a press release. “This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”
As she adds yet another string to her ever-growing business bow, here’s how Kim Kardashian has made her money so far.
KKW Beauty
Kardashian launched KKW Beauty in 2017, following the direct-to-consumer blueprint afforded by her youngest half-sister Kylie Jenner.
The multi-media mogul sold a 20% stake in the beauty and skincare brand to cosmetics conglomerate Coty for $200 million in 2020. The deal valued the company at $1 billion but Forbes estimates that Kardashian’s remaining 72% stake is worth around $500 million.
Estimate: $500 Million
SKIMS
The middle Kardashian sister founded shapewear and loungewear company SKIMS in 2019, but the brand really came into its own throughout the COVID-19 pandemic.
SKIMS doubled its existing valuation to be valued at $3.2 billion in January 2022 after raising $240 million in funding in less than a year, as reported by Bloomberg.
It is estimated that Kardashian owns an approximate 35% stake, worth roughly $900 million, after “applying a discount because the company is privately held,” says Forbes.
Estimate: $900 million
Social media
Mom-ager, Kris Jenner, has said in the past that Kim and her sisters can charge at least “six figures” for a social media post, with the price going up if the post is for “something that you're going to drink, or ingest, or put on your body.”
With 328 million followers on Instagram alone, it's easy to see why Kardashian is able to charge so much for a single post.
Estimate: $100,000-999,000 per post
Watch: Kim Kardashian collaborates with Beats By Dre for new collection
‘Kim Kardashian: Hollywood’ iPhone Game
Kardashian released the iPhone game Kim Kardashian: Hollywood – in which players can create their own celebrity, and make in-app purchases for additional items – in June 2014 with mobile developers Glu, and it became the publicly-traded company's biggest moneymaker in 2015.
The game marked a $74.3 million revenue in just six months in 2014, however Kardashian pockets only 45% of the games profits (equal to roughly 30% revenue), according to Forbes.
If estimates are correct, in 2014 Kardashian likely banked around $22 million from the game, with that decreasing slightly over the years.
Estimate: $20 million per year
The Kardashians and Keeping Up With The Kardashians
Kardashian reportedly makes between $7.5 million to $8.3 million per season on the family’s revamped reality TV show The Kardashians. The salary is a sixth of the $100 million Hulu paid the famous family for the series, which was divided evenly among the five siblings – Kourtney, Kim, Khloé, Kendall and Kylie – and their mother, Kris.
For the family’s previous show, Keeping Up With The Kardashians, Kris Jenner said that “everybody gets paid pretty much equally, because we all film a lot and we all work hard, and we’ve created this show and this brand for the last decade.”
However, as Kim was an executive producer on the 20-season strong show, she may have earned more than her younger siblings. It's estimated that each of the siblings and Kris Jenner received around $4.5 million per season, with Kim earning slightly more.
Estimate: $4.5 million
Cash and other investments
Kim Kardashian and Kanye West owned a number of homes in their marriage including their Calabasas mansion in Los Angeles County, a Miami condo and two ranches in Wyoming.
According to documents West sent Forbes last year, the pair also share $5 million in art, nearly $4 million in vehicles, $3.2 million in jewellery and even $300,000 worth of livestock that could be co-owned by the couple.
But whether Kardashian will keep her investments will depend on the terms of their prenup and settlement their lawyers can negotiate for their ongoing divorce. For now, let's assume they will split their assets 50/50.
