Kim Kardashian has launched a range of feminist ‘Kimojis’, but not everyone is convinced
Today marks International Women’s Day and to honour the momentous occasion, Kim Kardashian dropped a new pack of ‘Kimojis’ online (as you do).
So proud of this KIMOJI pack. Update or download today: https://t.co/KK3TmDsFh6 pic.twitter.com/3zC5S8PK1S
— Kim Kardashian West (@KimKardashian) March 6, 2018
And while some praised the reality star for the ’empowering’ message behind her latest project, others fans branded the 37-year-old a ‘fake feminist’.
I love the message behind the new Kimoji’s. I’m obsessed with seeing women encourage, support and empower other women. It’s my favorite. We need more of it. #KIMOJI pic.twitter.com/S8k4SBKUjl
— Christina Curatolo ❥ (@MUNCHKiN_XO) March 5, 2018
This is so important! #KIMOJI pic.twitter.com/nzasnQkedH
— KELS (@itsKELSEYtho) March 5, 2018
Priced at $2.99 (£2.15), Kim has been accused of ‘cashing in’ on the women’s rights movement by selling controversial stickers which include the likes of her famous mirror nude, a thong across her ankles and one of her famous derrière.
Plenty tweeted to call out Kim for her debatable ‘Kimojis’:
Women’s Empowerment emojis is a slap to every women who has stood to fight for our rights. I’m sure #AnnFrank #MalalaYousafzai #rosaparks fought for us all so u can use girl power to sell this…All Class pic.twitter.com/eJsJ4dV8PZ
— Elizabeth Yorkshire (@ElizabethThee) March 6, 2018
Kim Kardashian…only identifying as a feminist when she can literally profit from it. #KIMOJI
— Imperator Furiosa (@FuriosaSK) March 7, 2018
Kim Kardashian should donate the money she makes from her feminist kimoji pack to a charity that supports women/women’s rights rather than pocket it. Didn’t she wanna get involved in helping planned parenthood? Now is her chance!!! Just saying!!!! pic.twitter.com/oxHhD1sZR6
— onnalise (@starshollowed) March 7, 2018
Feminist emojis?! Feminists are making it harder to take them seriously. Yes, I agree to having rights of your body – but I hardly believe this is what Rosa Parks, Harriet Tubman, Anne Frank, Ayn Rand, women of Iran, The Suffrage see as “equality”.#equality #fakefeminist #Kimoji pic.twitter.com/0iJ6BbN3q0
— Natalie (@iliveasnatalie) March 8, 2018
Back in 2016, the social media mogul penned an essay on her website explaining why she doesn’t consider herself to be a feminist.
The 37-year-old wrote: “I’m all about empowering and uplifting women. Obviously, there are things about me that people might say make me a feminist: I work hard, I make my own money, I’m comfortable and confident in my own skin, and I encourage women to be open and honest about their sexuality, and to embrace their beauty and their bodies.”
She continued, “I’ll always fight for women’s rights. Always. I support women to the fullest. But, at the end of the day, no one should feel pressured to be labelled as anything just because they believe in certain things and support certain values or ideals.”
The reality star also revealed to Refinery29: “Everyone always says, ‘Are you a feminist? Are you this or this?’ And I don’t think that I am. I don’t like labels. I just think I do what makes me happy. I want women to be confident. And I am so supportive of other women… I love to support other women.”
Kim isn’t the only one under fire for using International Women’s Day as a marketing ploy, as mega chains McDonald’s and Brewdog sparked controversy with their attempts to support the movement.
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