Kiehl’s Friends and Family Sale Is Back With 25 Percent Off Site-wide, a Deluxe Gift With Purchase and More Deals to Know

Kiehl’s Since 1851’s Friends and Family Sale returns on March 13 and lasts until March 24. The skin care brand‘s major sale features reduced prices on items site-wide and includes an additional sale for loyalty members.

Beginning March 13, Kiehl’s items on the skin care brand‘s official website (kiehls.com) will feature a reduced price of 25 percent off. Loyalty members can enjoy 30 percent off skin care products from the brand. Adding further to the major sale, Kiehl’s created an additional deal for purchases more than $100.

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A deluxe gift for purchases more than $100 features fan-favorite products. After stocking up on new launches and bestsellers, shoppers can receive a deluxe Ultra Facial Cream, Powerful Strength Line-Reducing Concentrate, Creamy Avocado Eye Cream and more courtesy of Kiehl’s.

A buy-one-get-one deal begins March 22 and ends on March 24, as well. There’s no need to use a promo code for the BOGO sale. Products from Kiehl’s available to shop during the BOGO sale include The Super Multi-Corrective Cream ($98), Calendula Serum-Infused Water Cream ($96), Amino Acid Shampoo ($42) and more.

Kiehl’s made its national commercial debut during the 2025 Oscars on Sunday. The TV spot, entitled “The Maverick,” features a Western-inspired ad highlighting Hollywood stunt performers and the brand’s Better Screen UV Serum SPF 50+.

“The Oscars represent more than just an awards show; they are a global celebration of artistry, storytelling and cultural influence. This moment was the perfect stage for Kiehl’s to make its national TV commercial debut, allowing us to connect with audiences in a way that’s as bold and high-impact as the products we create,” John Reed, Kiehl’s general manager, told WWD in a statement.

The Kiehl’s ad also highlights an important part of the skin care brand’s history — with the commercial capturing a Western production set in 1851, the year the brand was founded.

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